As an entertainment executive, you are always looking for ways to improve and optimize your content decisions. This is where demand data comes in- by utilizing Parrot Analytics' demand data, you can get insights into the popularity of your content, as well as its potential to drive subscriber acquisition and retention.
For example, let's take a look at "You," a popular TV series in India. According to our demand data, it has been outstandingly popular - with 9.5 times the audience demand of the average show in India over the last 30 days. This indicates that there is high interest in the show among Indian viewers. The demand for "You" in India was 35% of the demand in its country of origin, the United States, indicating potential for global expansion. The show has also demonstrated exceptional demand in other markets like Canada, South Africa, Brazil, Russia, France, Germany, and the Netherlands.
Demand data can also provide insights into the performance of a show over time. In the case of "You," the demand has been decreasing recently in India by 5.7% over October. However, examining the show's long-term performance shows that it has outstanding longevity in maintaining audience demand over time, and an exceptional global travelability potential. Additionally, the show's momentum - or the pace of growth in demand - is also exceptional, despite recent decline.
Beyond audience engagement, demand data can also inform decisions around content acquisition. Our content valuation system enables you to calculate the ROI of specific content titles, understand how much they are worth, and assess their ability to drive subscriptions and decrease churn. These insights can help inform decisions around how much to spend on content, and which titles have the most potential to drive success for your platform.
Finally, demand data also has applications in pre-release marketing, release strategy, and competitive benchmarking. By analyzing insights from demand data, entertainment executives can make informed decisions around how to market and license content effectively and which audiences to target.
In conclusion, demand data provides entertainment executives with valuable insights that can inform better content, acquisition, programming, and distribution decisions. Parrot Analytics captures global audience demand data to help industry professionals make more informed decisions and drive success for their businesses.
