If you are an entertainment executive working in India, you must have noticed the outstanding audience demand for the tv series "YOU" in India. Our demand data reveals that "YOU" is currently at the 99.7th percentile in the romance genre, indicating that it has higher demand than 99.7% of all romance titles in India. Moreover, the show achieved a peak rank of #19 in India and moved up 20 spots from its initial rank during February 2024. Demand for the show has been increasing recently, as evidenced by the fact that it had 12.4 times the audience demand of the average show in India over the past 30 days.
As an entertainment executive, you can utilize Parrot Analytics' content valuation system to determine how much the "YOU" series is worth and understand the dollar value contribution of the title to your platform. You can also calculate how much to spend on acquiring or producing a show based on its global demand. As demand informs the platform and network fit, understanding the geographical distribution of demand for a show like "YOU" can help determine which platforms you should target for distributing your content.
Demand data for "YOU" can help make more informed programming decisions by understanding which genres are resonating most with your current audience and focusing on them to attract new subscribers to your SVOD service. By comparing other shows in the same genre with similar demand levels, you can decide which titles to acquire or produce for your platform.
Demand insights also provide valuable information for making distribution decisions. For instance, "YOU" achieves exceptional travelability, which quantifies the show's international demand relative to its home market. It means that "YOU" has a good opportunity to be successful in other countries as well. Therefore, you can decide to distribute "YOU" globally for the maximum impact.
Finally, the significant audience demand for "YOU" indicates the show's potential to help retain your current audience and drive subscriber acquisition. Understanding the taste clusters that have been drawn to "YOU" can help you make informed talent or brand partnership decisions to increase your audience reach.
All in all, demand data provides valuable insights that can assist you in making informed content, acquisition, distribution, and programming decisions.
