If you are an entertainment executive, you are always looking for ways to make informed decisions that help your business succeed. One approach that can help television executives make better decisions is to use demand data. Parrot Analytics' content valuation system powered by global content demand and supply can provide you with valuable information that can help you make more informed content, acquisition, distribution, and programming decisions.
For example, let us take the case of "You," a popular Netflix series based on Caroline Kepnes' best-selling novel. By analyzing the demand data of this show in India, we can identify various insights, including its popularity, travelability, longevity, momentum, franchisability, and reach. With 8.7 times the audience demand of the average show in India over the last 30 days, demand for "You" is outstanding and has higher demand than 99.5% of all romance titles in India. Demand data can help you to value content and assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, by examining the top 10 global markets where "You" is most in-demand over the last 30 days, we can find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "You"'s number one market globally, followed by the United Kingdom, Brazil, France, Russia, South Africa, India, Canada, and China. Travelability quantifies a show's international demand relative to its home market, which indicates how well the content will perform in other countries.
Finally, demand data can also help with decisions concerning supply & demand, like what type(s) of content exhibit the opportunity to acquire or produce. Additionally, demand data can inform the platform and network fit, such as which platforms should be targeted for the distribution of content. It can also help to quantify the platform-specific marginal revenue contribution, and how a title drives engagement across the rest of the catalog, to maximize the return on investment.
In conclusion, demand data is a powerful tool for entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming. With Parrot Analytics' content valuation system powered by global content demand and supply, executives can gain an in-depth understanding of their content's value, assess its travelability, longevity, momentum, franchisability, and reach. Such insights will help you to make data-driven decisions, minimize business risks, and achieve higher profits.
