The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, it is essential to have access to data that can inform decisions about content acquisition, programming, or distribution. Parrot Analytics' demand data can provide the necessary insights to make informed decisions. In this context, let us discuss how demand data for "Air Crash Investigation (Mayday)" can help executives make better decisions:
## Content Valuation
- How much content worths to a platform: Using demand data, executives can estimate the economic value of a specific content to any platform in any region. In this case, demand data reveals that "Air Crash Investigation (Mayday)" contributed a good dollar value to the platform in Italy, with 5.3 times the audience demand of the average show.
- How to calculate the ROI of a title: With the help of demand data, executives can calculate the return on investment (ROI) a specific title will bring to a given platform. They can also assess the TV series' potential to drive subscriptions and mitigate churn.
## Acquisition and Programming
- How to choose what content to acquire: Demand data helps executives evaluate the types of content that exhibit an opportunity to acquire or produce. Executives can find out how much "Air Crash Investigation (Mayday)" is worth to another streaming platform and decide whether to acquire it or not.
- Which titles should be bought to retain/exciting customers: Demand data helps executives decide which titles can be used to keep their subscribers happy and attract new ones. In this case, it is no surprise that "Air Crash Investigation (Mayday)"'s demand is outstanding in countries where it aired, such as Canada and the United States.
- How to optimize a programming strategy: Demand data reveals that "Air Crash Investigation (Mayday)" has a high demand in the Documentary genre. It hence presents an idea to the executives to programme similar content that resonates with their current audience in Italy.
## Distribution
- How to identify new market opportunities: Demand data can help executives find new market opportunities for content distribution. By looking where "Air Crash Investigation (Mayday)" is most in-demand, executives can identify where they need to push the show more and whether it is worth exploring that event geographical area.
- How to choose appropriate platforms for distribution: Using demand data, executives can identify which platforms to target for the distribution of their content.
## Additional Insights
- How to understand an audience better: Demand data can help executives understand their current audience better and plan a marketing campaign optimized for the target audience. The genre’s popularity, as indicated by demand data, also helps executives select genres to focus on, to acquire/produce content that resonates with their current subscribers or new ones.
- How to build successful franchises or spin-offs: Demand data provides meaningful insights into a title’s franchisability and spin-off potential. In this case, "Air Crash Investigation (Mayday)" has good spin-off potential, which executives can leverage to generate more revenue.
By using demand data, executives can make strategic decisions that drive audience engagement, subscriber acquisition and retention, and ultimately revenue growth. The valuable insights we gain from demand data for "Air Crash Investigation (Mayday)" in Italy are just an example of what Parrot Analytics can deliver to entertainment executives.
Air Crash Investigation (Mayday)'s travelability to Italy in the last 30 days is 23%, which means that the audience demand for Air Crash Investigation (Mayday) is 23% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel Canada, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Air Crash Investigation (Mayday).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Air Crash Investigation (Mayday) from partners like Discovery Channel Canada.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Air Crash Investigation (Mayday)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel Canada to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel Canada by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Air Crash Investigation (Mayday). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel Canada to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Air Crash Investigation (Mayday)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel Canada by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Air Crash Investigation (Mayday), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Air Crash Investigation (Mayday) in Italy. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.