The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are likely looking for ways to improve your programming strategy, from content acquisition to distribution and marketing. Parrot Analytics can provide you with valuable demand data to help inform these decisions. Using the example of "Air Crash Investigation (Mayday)" in the United States for the month of March 2024, we can demonstrate how demand data can provide insights to help you make more informed content decisions.
Content Valuation: Demand data can help you understand how much a specific title is worth to your platform or another streaming service. With "Air Crash Investigation (Mayday)", its outstanding demand in the United States and globally (in markets like Canada, Australia, the UK, France, Russia, and China) makes it a valuable title for any platform looking to acquire content in the documentary genre. As a TV executive or content distributor, leveraging Parrot Analytics content valuation system can help you quantify the value contribution of this title to a platform in any region, and estimate its ROI.
Programming Decisions: Using Demand data, you can optimize the release strategy for your content, and understand which titles may drive subscriptions, mitigate churn, and retain or grow your audience. By examining the top 10 global markets where "Air Crash Investigation (Mayday)" is most in-demand over the last 30 days, you can identify which genres are resonating most with your audience and make informed content decisions.
Distribution Decisions: Demand data can help you find new opportunity markets for content distribution, and understand where your content may be more or less in-demand. It can also power competitive benchmarking, allowing you to compare a show's performance against other titles available on the market. In the case of "Air Crash Investigation (Mayday)", its higher demand in Canada and Australia makes it a good option for maximizing global SVOD expansion.
Marketing Decisions: Understanding the momentum and longevity of a title can help you optimize your marketing campaign ahead of premiere, and identify potential under-monetized titles. With "Air Crash Investigation (Mayday)", its longevity measure is outstanding and its momentum is good. These metrics indicate that the show has sustained demand over time, and saw moderate growth in March 2024, making it a good candidate for marketing campaigns.
Talent Decisions: Demand data can power affinity analysis, helping you identify the best talent, brand or TV show to partner with to expand your audience. You can also use demand data on genre preferences, and taste clusters to inform casting decisions, for example, which actors or hosts may appeal most to your target audience.
In summary, demand data is a powerful tool for TV executives that are involved in content acquisition, distribution, programming and marketing. It can help you value content, make informed programming decisions, optimize content release and pricing, identify potential under-monetized titles, find new opportunity markets for content distribution, identify the best talent or TV show to partner with, and make data-driven decisions to grow your audience and mitigate churn. Parrot Analytics is here to help you make these informed decisions and drive success for your TV platform or network.
Air Crash Investigation (Mayday)'s travelability to the United States in the last 30 days is 74%, which means that the audience demand for Air Crash Investigation (Mayday) is 74% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel Canada, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Air Crash Investigation (Mayday).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Air Crash Investigation (Mayday) from partners like Discovery Channel Canada.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Air Crash Investigation (Mayday)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel Canada to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel Canada by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Air Crash Investigation (Mayday). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel Canada to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Air Crash Investigation (Mayday)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel Canada by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Air Crash Investigation (Mayday), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Air Crash Investigation (Mayday) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Air Crash Investigation (Mayday) in the United States. We provide our partners with meaningful content insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
