As an entertainment executive, understanding global audience demand is critical to making informed content, acquisition, programming, and distribution decisions. By examining the recent data on "American Horror Story," we can explore how demand data can inform strategic decisions.
Firstly, demand data is critical for content valuation. In the case of "American Horror Story," we see that its demand is 13.9 times the audience demand of the average show in Italy over the last 30 days, indicating that it has a high economic value. You can apply this information in conjunction with other context-specific metrics such as production costs and expected ROI to determine the profitability of the show.
Demand data can also identify how well the content relates to your audience. For example, we see that the show has a higher demand than 99.9% of all drama titles in Italy, partly due to its exceptional longevity in terms of maintaining audience demand over time. This information is critical when you want to make acquisition, content development, and programming decisions related to this genre.
By examining the top 10 global markets where "American Horror Story" is the most in-demand, we can identify where the content has the most significant opportunity for success. The United States is the show's number one market, with fan demand at 22.3x. Brazil ranks second, where demand is outstanding. In the other markets such as Canada, Russia, United Kingdom, Australia, France, Germany, and China, demand is consistent. By analyzing demand at a global level, you can identify new markets for future expansion and optimize content distribution strategies in existing markets.
Demand data can also be used to develop marketing and promotional campaigns to increase engagement and attract new audiences. In the case of "American Horror Story," we see that its demand has been increasing rapidly; hence, leveraging this change in momentum to launch a well-timed marketing campaign can be a good strategy.
Finally, audience demand for "American Horror Story" also provides valuable insights into fan preferences. By analyzing shows that fans of "American Horror Story" also like, such as "Loki," "Rick and Morty," and "The Simpsons," you can identify new niches and genres to invest in and optimize your overall content strategy.
In conclusion, demand data is a critical tool for entertainment executives that can inform strategic decision-making in content valuation, acquisition, programming, distribution, marketing, and fan engagement. By analyzing the demand data of popular shows such as "American Horror Story," executives can gain a competitive advantage and make informed decisions, resulting in better content and a higher return on investment.
