As an entertainment executive, you are always looking for ways to make more informed content decisions, and this is where demand data comes in handy. One of the key indicators of a TV series’ success is audience demand. Examining the demand for “American Horror Story” in Italy for the month of December 2023 can provide valuable insights into how to make content decisions.
Firstly, content valuation is vital for any executive who wants to produce or acquire a successful TV series. With the demand data, executives can determine how much to spend on content and reveal the dollar value contribution of any title to any platform in any region. It can also provide a baseline value for a title and assess a TV series' ability to drive subscriptions and mitigate churn. Using demand data, executives can calculate the Return on Investment a specific title will bring for any given platform.
Secondly, demand data powers content discovery, which is essential for executives who want to make informed decisions concerning supply and demand. “American Horror Story’s” enormous popularity in Italy means that executives in this region should focus on the horror genre in this region as it is in demand. They can also leverage demand to answer questions about which type(s) of content exhibit opportunity to acquire or produce, allowing them to identify potential hits before they even get started.
Thirdly, demand data can help with programming decisions. Parrot Analytics scorecards can tell you which TV series are resonating most with your audience, and what genres producers should focus on to attract new subscribers to their SVOD service. In this case, the audience demand for “American Horror Story” has increased by 10.6% in Italy, making it an excellent choice for driving engagement across the rest of the catalog.
Fourthly, executives can use demand data to assess the value of franchises in the spin-offs and other monetization opportunities. With “American Horror Story's” exceptional franchisability, executives can further monetize this IP through spin-offs or franchises. They can also use demand data to select IP to develop into a franchise or create spin-offs.
Finally, executives can use demand data in making informed distribution decisions. For instance, they can evaluate how well the content is holding up since it premiered, what catalog content should be acquired to increase engagement and retain customers, and which content can rely on its sustained demand and, therefore, require less marketing spend. Demand data powers the platform and network fit by telling the executives which platforms they should target for distribution of their content.
In all, the demand data for “American Horror Story” in Italy for the month of December 2023 provides executives with valuable insights into how to make content decisions. Content valuation, content discovery, programming decisions, franchisability, and distribution decisions are among the critical areas where demand data can inform strategic decision making in the entertainment industry. With these insights, executives can make the right decisions to create or acquire the most in-demand TV series for the region.
