As an entertainment executive, you might be looking for ways to make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, you can obtain insights that can help you make better decisions and allocate resources effectively. In this article, we will use our analysis of "American Horror Story" in Italy in February 2024 to answer some of the questions that executives might have.
- Content valuation uses demand data to answer these questions: How much is my series worth? The demand data shows that "American Horror Story" has outstanding demand in Italy, which can indicate that the series has a high valuation. By using Parrot Analytics' content valuation system based on demand data, an executive can get an economic valuation system that reveals the dollar value contribution of any title to any platform in any region.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale? By analyzing the top 10 global markets where "American Horror Story" is most in-demand over the last 30 days, you can understand the popularity of the show on a global scale. "American Horror Story" showed outstanding demand in each of the markets, and it's most popular in the United States, where the demand is 17.0 times the title average. Knowing this information, an executive could make data-driven decisions about global content investments.
- Content valuation: How can an executive determine how much to spend on content? We show that "American Horror Story" has exceptional audience demand across all platforms, exceptional travelability, and exceptional longevity. By examining the dimension of travelability, an executive might conclude that investing in or acquiring content that travels well would be a smarter play.
- Demand data powers Parrot Analytics' content valuation system: If an executive needs to find out how a title drives engagement across the rest of the catalog, Parrot Analytics' content valuation system can quantify the platform-specific marginal revenue contribution.
- Demand leverages Parrot Analytics' content valuation system: Using demand data, an executive can calculate the ROI a particular title brings to any given platform or assess a TV series' ability to drive subscriptions and mitigate churn. The demand data for "American Horror Story" has increased by 13.1% in Italy, which could indicate that the show is performing well in driving acquisition or reducing churn.
- Demand informs scalable concept testing: Which elements of existing content do fans like the most, and how can an upcoming production be optimized for success? From our analysis of "American Horror Story," we can see what other shows fans of the series like. These shows include "The Simpsons," "American Horror Stories," and "What We Do In The Shadows." By using affinity analysis, an executive can identify the best talent or brand to partner with to expand their audience and identify TV shows that will help in subscriber acquisition or retention.
- Demand helps with decisions concerning supply and demand: What type(s) of content exhibit opportunities to acquire or produce? By understanding the demand for "American Horror Story," an executive could decide to invest in more horror content.
In conclusion, demand data can provide valuable insights to executives making decisions in the entertainment industry. Using Parrot Analytics' content valuation system, executives can calculate a title's worth for any given platform in any region. By leveraging demand data, content executives can make more informed decisions about how to spend their budgets, which territories to target, and which genres to invest in. "American Horror Story" is an example of how demand data can provide executives with insights that they can use to make more informed decisions about content valuation, acquisition, distribution, programming, and more.
