The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content decisions, particularly when it comes to content valuation for your OTT or SVOD platform. By analyzing the demand data for a show like "Candy Candy" in Italy during February 2024, we can gain valuable insights into how demand can relate to content valuation and inform content acquisition, distribution, and programming decisions.
Firstly, "Candy Candy" has achieved demand of 2.0 times the audience average in Italy over the past 30 days, indicating solid demand for the show. This demand data can be used to begin to determine content valuation, such as estimating the expected revenue contribution of the show to the platform. Additionally, the insight that only 8.6% of all TV shows have this level of demand can be used to make informed acquisition decisions, considering the potential value of the show compared to other titles.
Furthermore, content executives can use the data to determine what audiences like about a particular show. For instance, the insight that other shows that fans of "Candy Candy" also like are "Shining Girls," "The Essex Serpent," "Warrior," "Candy," "The Lost Flowers Of Alice Hart," "Secret Invasion," "The Woman In The Wall," "The Curse (US)," and "See" can inform content programming and marketing decisions.
Additionally, the information that audience demand for the show has increased in Italy by 16.9% during February can be used to inform programming decisions, such as increasing marketing for the show or scheduling the show during primetime slots.
The Parrot Pulse measures across six dimensions, including the travelability, longevity, and momentum of a show. Looking at these dimensions, we can see that "Candy Candy" has poor spin-off potential and international demand but is doing exceptionally well in terms of audience demand over time. This insight can inform content distribution decisions, such as what markets to expand the platform to or how to target audiences more effectively.
Finally, understanding global demand for a show like "Candy Candy" is crucial for international content acquisition. Analyzing the top 10 markets where the show is most in-demand, executives can assess the global value of the show and make more informed decisions regarding its acquisition and distribution.
In conclusion, analyzing audience demand for shows like "Candy Candy" can help entertainment executives make more informed content decisions related to content valuation, acquisition, distribution, and programming. By understanding the metrics that drive audience demand, such as genre appeal, momentum, and reach, executives can optimize their content strategy and make more informed decisions related to worldwide content expansion.
Candy Candy (キャンディ・キャンディ)'s travelability to Italy in the last 30 days is 104%, which means that the audience demand for Candy Candy (キャンディ・キャンディ) is 104% of the demand in its country of origin, Japan. Click through to another market to discover how well Candy Candy (キャンディ・キャンディ) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Asahi, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Candy Candy (キャンディ・キャンディ).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Candy Candy (キャンディ・キャンディ) from partners like TV Asahi.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Candy Candy (キャンディ・キャンディ)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Asahi to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Asahi by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Candy Candy (キャンディ・キャンディ). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Asahi to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Candy Candy (キャンディ・キャンディ)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Asahi by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Candy Candy (キャンディ・キャンディ), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Asahi‘s Candy Candy (キャンディ・キャンディ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Candy Candy (キャンディ・キャンディ), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Candy Candy (キャンディ・キャンディ) in Italy. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.