The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can leverage demand data to make informed content and acquisition decisions. "Doom Patrol," a show about a group of super-powered freaks fighting for a world that wants nothing to do with them, provides an excellent case study of the value of demand data in this process.
Firstly, the high demand of "Doom Patrol" in Italy, where it has achieved 8.0 times the audience demand of the average show, demonstrates its popularity. Parrot Analytics' content valuation system, which is based on demand data, can enable the estimation of how much this show is worth to a platform in Italy or globally over time. Similarly, it can help to assess the extent to which "Doom Patrol's" value is driven by demand for one of its stars, or to value an entire content library to a platform.
Moreover, understanding the show's performance relative to the market average, as well as compared to other titles in the same genre, can inform acquisition and distribution decisions. The fact that "Doom Patrol" ranks at the 99.3rd percentile in the comedy genre for Italy highlights its higher demand than 99.3% of all comedy titles in that region. Knowing that shows such as "Loki," "Star Trek: Lower Decks," and "The Simpsons" resonate with "Doom Patrol" audiences provides a useful benchmark to compare and benchmark future content against that of similar productions.
In addition to acquisition and programming decisions, demand data is critical for subscriber retention and acquisition. For instance, by examining various markets, including the United States, Germany, Canada, and the UK where "Doom Patrol" is most in-demand, executive can identify which titles attract new subscribers and retain existing ones. Furthermore, demand data is the key to programming, promotional, and pricing decisions. It provides insight into an upcoming release performance, the effectiveness of marketing campaigns, and optimal release timing.
In summary, Parrot Analytics' demand data can unlock insights into the popularity and performance of a show in Italy or globally. The information and tools provided by the system are integral to making more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, entertainment executives can program more effectively, extend the longevity of a series, and monetize it for future success—whether that's through spin-offs, franchises, or under-monetized markets.
Doom Patrol's travelability to Italy in the last 30 days is 58%, which means that the audience demand for Doom Patrol is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Doom Patrol travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Doom Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Doom Patrol, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Doom Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doom Patrol, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Doom Patrol in Italy. We provide our partners with smart OTT capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.