The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always need to rely on data and analysis to make strategic decisions that can help your business grow. This is where the use of demand data comes into play since it can provide insights into audience preferences of shows like "Family (Aile)", a TV series with a compelling storyline.
One of the benefits of using demand data is to help executives understand the value of a particular piece of content to the platform, which is known as content valuation. With the Parrot Analytics content valuation system, executives can calculate the dollar value contribution of each title to their platform in any region. For example, the demand data shows that "Family (Aile)" has 2.3 times the audience demand of the average show in Italy over the last 30 days. This indicates that "Family (Aile)" has a higher market demand and thus, it would be worth more to the OTT platform in Italy.
Demand data can also help entertainment executives gain a better understanding of their target audience's tastes, which is critical when making content decisions, distribution decisions, or programming decisions. The demand for "Family (Aile)" has increased in Italy by 38.4%, suggesting that the Italian audience seems to be enjoying the show. Additionally, this show is popular among the Romance genre with a percentile rank of 98.4%, meaning it has higher demand than 98.4% of all romance titles in Italy. By examining the audience demand, executives can better understand what type of content will do well on their platform.
Furthermore, demand data provides insights into global performance, which is integral for entertainment executives when making distribution decisions. For instance, it is useful to know that Turkey is "Family (Aile)"’s leader market globally. The show achieved outstanding audience demand of 13.2x in Turkey. Additionally, its travelability is poor, which indicates that the show may not have the same appeal among international audiences.
Momentum, longevity, franchisability, and reach are additional dimensions that Parrot Analytics offer to inform content executives decision-making. For example, "Family (Aile)" has poor longevity in terms of audience demand; its momentum, the pace of growth, is outstanding; and it has a poor francisability, which means there may not be many spin-off opportunities.
Demand data helps OTT and SVOD platforms find opportunities to acquire or produce more content that aligns with their audience’s interests. They can analyze the show’s success in specific global markets like Bulgaria, Austria, Germany, and Iran and make strategic decisions accordingly. Finally, it also provides useful insights into marketing strategies. For example, the demand spike for "Family (Aile)" in Italy in late January 2024 indicates that a promotional effort by the TV network or streaming service had succeeded.
In conclusion, demand data provides entertainment executives with valuable insights into their target audience's preferences and global demand patterns. Armed with this knowledge, they can make informed content acquisition, development, and programming decisions. By understanding what content resonates with their audience, entertainment executives can improve their platforms by providing quality content that drives engagement and revenue.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Family (Aile) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family (Aile), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Family (Aile) in Italy. We provide our partners with valuable television series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.