The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content or acquisition decisions, demand data provides a valuable tool for assessing the value and potential of a TV show. Let's take the Turkish crime drama "Family (Aile)" as an example.
The 12.9 times higher audience demand for the show compared to the average TV series in Turkey over the last 30 days indicates its popularity among viewers. Demand data can be used as part of a content valuation system to determine the dollar value contribution of the show to any platform in any region. In this case, executives can see that "Family (Aile)" has outstanding audience demand and high-value potential for any platform.
Assessing the show's ranking and genre popularity in Turkey can also help executives make more informed distribution and programming decisions. Although "Family (Aile)" enjoyed a top rank of #53, its rank dropped significantly during March by 48 spots. This information could be used to evaluate the status of the show’s performance and take measures to maintain or improve its ranking in future months. For instance, they could exercise their marketing strategy to improve the program's popularity among its viewers.
Examining the show's performance on a rolling 1-year basis versus the last 30 days reveals interesting insights into audience demand. Although the show peaked at 28.1 times the average over the course of the entire year, it had decreased popularity with a peak of only 14.4 times the average over the last 30 days. Executives could use this information to make more insightful content decisions, capitalizing when the viewers' interest in the show is high.
Assessing viewer sentiment is also essential in content decisions. Since "Family (Aile)" has seen a decrease in audience demand by 25.9% during March in Turkey, this information can be used to scrutinize and evaluate factors that might have impacted the show's popularity among its viewers.
Using the Parrot Pulse data, executives can compare "Family (Aile)"'s global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. It’s evident that its momentum, the pace of growth, is outstanding; however, travelability is poor, which could suggest a lack of interest from global audiences.
Finally, executives can analyze the show's top 10 global markets, where it is most in-demand, to make informed acquisition decisions. Since Turkey is "Family (Aile)"'s number one market globally, executives could use this information to establish content acquisition strategies, have marketing campaigns tailored to its Turkish audience, or determine how much to spend on the show to maximize its value derived from the market. This data could also help executives evaluate the level of interest in other countries and regions if the show is acquired for distribution.
Overall, demand data provides powerful insights that enable executives to make informed decisions regarding content, acquisition, and distribution strategy. By using demand data such as the performance analysis of "Family (Aile)," executives can make strategic decisions that optimize value, maximize audience engagement, and maintain or boost the show's popularity.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Family (Aile) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family (Aile), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Family (Aile) in Turkey. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.