The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is essential to make informed decisions on content decisions, distribution, acquisition, and programming. Parrot Analytics provides the tools to make data-driven decisions based on audience demand data. Let's use the example of "Last King of the Cross" to demonstrate how demand data can be used for better decision-making.
Firstly, we see that "Last King of the Cross" has 2.2 times the audience demand of the average show in Italy, with demand decreasing over the last 90 days. While this may seem like a negative, it's essential to note that this show still achieves a rank of #438 in Italy, meaning that it has higher demand than most shows in its genre with 96.3% demand percentile.
Understanding the demand data can be used to determine if a show is viable for acquisition or distribution. You can assess how well the show may perform by comparing it to other shows that its fans also like, such as "The Blacklist," "FBI: Most Wanted," and "Survivor." Attention should be paid to the peaks and valleys that show in demand data in different markets, which can aid in tailoring acquisition and distribution strategies.
Additionally, demand data can help you understand the geographical differences in demand for a particular genre or show. For instance, "Last King of the Cross" has outstanding demand in its home country, Australia, and good demand in Italy, which can indicate regional preferences, promotional strategies and regional acquisition and distribution opportunities to pursue.
Moreover, analyzing the demand data can help evaluate a show's marketing campaign's effectiveness- such as "Last King of the Cross" which shows strong momentum and peaked in late December 2023 in Italy. Furthermore, by examining the show's rolling demand data, it's possible to anticipate if the series can maintain audience interest over time, such as the increasing popularity on a 30-day basis compared to the average title.
Finally, understanding audience demand for a show in different countries can inform content decisions, such as choosing the genre and storyline. This data can also inform decisions around programming, as it can help understand viewer preferences, diversify the catalog, and address whitespaces in the local markets.
Using demand data, TV executives can make more informed content decisions, acquisitions, and distribution, as well as enhance programming and marketing strategies. Parrot Analytics provides a powerful tool to measure audience demand and can help executives in every step of the decision-making process by providing data that accurately reflects the potential of individual programs.
Last King Of The Cross's travelability to Italy in the last 30 days is 12%, which means that the audience demand for Last King Of The Cross is 12% of the demand in its country of origin, Australia. Click through to another market to discover how well Last King Of The Cross travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cineflix Media‘s Last King Of The Cross is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cineflix Media and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last King Of The Cross, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Last King Of The Cross in Italy. We provide our partners with valuable TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.