The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be wondering how you can make more informed decisions regarding your content, acquisitions, distribution or programming. This is where demand data comes in handy. Using "MythBusters" for the month of March 2024 in Italy as an example:
- You can use demand data to determine the value of content. Parrot Analytics content valuation system, fueled by global content demand and supply, is an economic valuation system that reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, you can determine the worth of "MythBusters" in Italy, and how much it would contribute to your platform's revenue.
- Understanding audience demand can inform your acquisition and distribution decisions. For instance, "Mythbusters" has a high demand in Italy, and this demand has been increasing recently. It has also been popular in other countries such as the United States, Canada, Germany, Denmark, Australia, United Kingdom and Switzerland. Hence you can consider acquiring the show, or distributing it to audiences in these countries.
- You can use demand data to decide on what programming decisions to make. Because this show's demand spiked in late March 2024 in Italy, and the audience demand increased by 69.8% during March, you can consider promoting episodes of the show in the future during March in Italy to maximize viewership and revenue.
- Demand data can be leveraged to help you anticipate future global expansion opportunities. As an entertainment executive, you can determine how well "MythBusters" performs in the top 10 global markets. The show has achieved outstanding demand in markets like the United States, Japan, Canada, Germany, Denmark, Australia, UK and Switzerland. By using this data, you can determine which market to prioritize or invest in, or which genre to focus on to attract more subscribers to your SVOD service.
In summary, understanding audience demand through demand data analytics enables you to make informed decisions, increase your revenue and create value for your platform, company and product offerings.
MythBusters's travelability to Italy in the last 30 days is 26%, which means that the audience demand for MythBusters is 26% of the demand in its country of origin, United States. Click through to another market to discover how well MythBusters travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. MythBusters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s MythBusters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for MythBusters, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Science Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for MythBusters in Italy. We provide our partners with extensive TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.