The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Being an entertainment executive, it is crucial to have access to the right data to make well-informed content decisions. One way to achieve this is by analyzing demand data using a content valuation system. In this regard, Parrot Analytics has been providing a powerful tool using global content demand and supply data to help TV executives make informed content decisions. Let's examine how demand data for "National Treasure: Edge of History" in March 2024 in Italy can help entertainment executives in different areas of the industry.
Content Valuation:
Content valuation using demand data is an essential factor in making informed content decisions. Parrot Analytics has built a content valuation system that provides an economic valuation of TV series powered by global content demand and supply, which could help executives to determine how much to spend on content. The demand data for "National Treasure: Edge of History" in Italy for March 2024 is 6.4 times the average demand for all shows, indicating a good level of demand.
Acquisition and Distribution Decisions:
For executives responsible for acquisition and distribution, demand data could provide insight to determine if a show is worth acquiring, distributing, or renewing. In the case of "National Treasure: Edge of History," its demand in Italy has been increasing recently, and only 8.6% of all TV shows have this level of demand, meaning it is worth acquiring.
Programming Decisions:
Using demand data could help programming department executives to decide the best time to air a show or schedule to acquire new titles. The demand for "National Treasure: Edge of History" in late March 2024 had a spike in demand, which could be a useful factor in programming a new season.
Content Development Decisions:
Demand data could help content development executives make decisions by analyzing the show's audience and popularity trends, such as affinity analysis, taste clusters, and comparing the performance of a show. For example, "National Treasure: Edge of History" is in the 98.9th percentile in the mystery genre in Italy, suggesting it has good potential as a mystery drama.
Content Creator and Talent Agencies:
Demand data allows content creators and talent agencies to validate their choices regarding new series, talent selection, and brand partnerships. The demand for "National Treasure: Edge of History" in Italy and other related titles could give valuable insights to these executives. Additionally, the show's audience is growing, as suggested by the higher demand over the last 30 days compared to the last year's average, making it an appealing opportunity for content creators and talent agencies.
In conclusion, demand data analysis through standardized measurement methodologies could benefit executives in different areas of the entertainment industry. By analyzing the demand data of "National Treasure: Edge of History" in Italy in March 2024, we can discern that it has good potential for content creation, acquisition, distribution, and scheduling. Parrot Analytics content valuation system powered by global content demand and supply data can help executives to make well-informed content decisions.
National Treasure: Edge Of History's travelability to Italy in the last 30 days is 138%, which means that the audience demand for National Treasure: Edge Of History is 138% of the demand in its country of origin, United States. Click through to another market to discover how well National Treasure: Edge Of History travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s National Treasure: Edge Of History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for National Treasure: Edge Of History, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for National Treasure: Edge Of History in Italy. We provide our partners with meaningful entertainment industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.