The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today are facing a range of challenges, from understanding the changing consumption habits of viewers to determining the worth of content. This is where Parrot Analytics and our demand data can assist you. By analyzing the demand for a show like "Sonic Prime" in Italy during February 2024, we can demonstrate how our demand data can be utilized to provide you with the insights required to make informed content decisions.
As a global entertainment expert, we have found that assessing the value of content libraries, identifying an optimal release strategy for content, and understanding what types of content will keep at-risk subscribers happy are just some of the ways in which our demand data can be valuable for executives. Therefore, let us show you how our insights on "Sonic Prime" in Italy can help you make content decisions that will benefit your organization.
Using demand data, "Sonic Prime's" value for a specific industry partner or streaming platform can be quantified. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Our content valuation is an economic valuation system powered by global content demand and supply. By analyzing the audience demand for "Sonic Prime" in Italy, we can start to determine the monetary value of this international phenomenon to any potential industry partner.
It is important to note that demand data does not just provide financial value to content. It also sheds light on the popularity of the content with audiences. For example, "Sonic Prime" has a demand that is 2.1 times higher than the average show in Italy over the last 30 days, and only 8.6% of all TV shows have this level of demand. While its demand has decreased recently (compared to 2.2 times the average over the last 90 days), it has had popularity spikes. The show achieved the peak rank of #494 in Italy during February but also dropped in rank by 1258 spots in the same month. Demand for the show has decreased in Italy by 77.6% in February, however, this could also be due to the fact that the show has already completed its third season.
Parrot Analytics' demand data also enables you to browse through similar shows preferred by viewers who are fans of "Sonic Prime," such as "Rick And Morty", "Killing Eve," and "The Walking Dead." It helps identify if diehard fans are interested in spin-offs, the longevity of interest, and the potential magnitude of the audience. Moreover, our data on the 10 global markets where "Sonic Prime" is most in-demand over the last 30 days reveals that the TV series outperforms the demand of the average TV show in each market. This could be important to consider for international distribution deals or when broadcasting the show on a linear network.
To conclude, demand data can be utilized for commercial purposes, as content valuation, but also for identifying popular content. By using "Sonic Prime" in Italy as an example, executives can not only make sound content decisions, but they can also be more informed in terms of acquisition, distribution, and programming decisions. Demand data can also help find related shows and performance in other territories, thereby informing content strategy and informing the acquisition of new IP. By working with Parrot Analytics, you can gain a more in-depth understanding of your audience and gain a competitive advantage in the entertainment industry.
Sonic Prime's travelability to Italy in the last 30 days is 35%, which means that the audience demand for Sonic Prime is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Sonic Prime travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sonic Prime.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sonic Prime from partners like Netflix.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sonic Prime? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sonic Prime. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sonic Prime), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sonic Prime, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sonic Prime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sonic Prime, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Sonic Prime in Italy. We provide our partners with meaningful subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.