The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive who is interested in making more informed decisions about content acquisition, development, distribution, or programming, you need to consider demand data for the TV shows that you are interested in. Demand data can help you understand how much a TV show is worth, how it is performing in the market, its popularity, and other factors that are crucial for making strategic decisions. Let's take a look at how demand data for "Sonic Prime" in Germany can help you make better decisions.
Content valuation is an important aspect of content decision-making for television executives. By using demand data, you can determine the economic value of the TV show in question. For "Sonic Prime", we can see that it has demand that is 6.8 times the average show in Germany. In addition, demand for "Sonic Prime" has been increasing recently, indicating that it could continue to have good economic value.
If you are interested in making global content decisions, demand data can also be used to assess the TV show's worldwide popularity. Based on the data provided, "Sonic Prime" has outstanding travelability, with high demand across multiple markets. For instance, demand for the show in the United States, its home market, is 11.1 times the average TV show there. Additionally, it is in demand in other markets such as Russia, Sweden, Brazil, the United Kingdom, Canada, Ukraine, and Mexico where "Sonic Prime" has good demand.
Demand data is also useful for identifying trends in audience engagement. For "Sonic Prime", we can see that audience demand has increased by 45.1% in Germany during March 2024, indicating a higher engagement with the show. Furthermore, by comparing its performance over the last 30 days to its performance in the previous year, we see an increase in its popularity, raising the potential for economic value.
Lastly, demand data can inform content distribution strategies. For "Sonic Prime", we can see that it ranks at the 98th percentile in the comedy genre in Germany, indicating that it could potentially appeal to comedy viewers in Germany and considered a strategic asset for a broadcast or SVOD platform that wants to acquire TV comedy shows. In addition, demand data can give insight into what titles to focus on to attract new subscribers as well as keep current ones entertained.
In summary, "Sonic Prime" is an interesting case study that highlights the different ways demand data can be used to make informed decisions in the television industry. From content valuation to global content decisions, audience engagement monitoring, and content distribution strategies, demand data is an important tool for TV executives who want to make better decisions.
Sonic Prime's travelability to Germany in the last 30 days is 42%, which means that the audience demand for Sonic Prime is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Sonic Prime travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sonic Prime.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sonic Prime from partners like Netflix.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sonic Prime? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sonic Prime. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sonic Prime), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sonic Prime, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sonic Prime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sonic Prime, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Sonic Prime in Germany. We provide our partners with deep entertainment industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.