The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for data-driven insights to help you with your content decisions, whether it's about developing new shows, acquiring existing content, or distributing your programming in different regions. One of the best tools at your disposal is demand data, which provides a measure of audience interest based on a variety of factors, such as social media activity, fan ratings, online searches, and more. By examining demand data for a show like "Swagger," you can gain valuable insights that can inform your strategic decision-making process.
For example, you can use demand data to evaluate the value of "Swagger," both in terms of content valuation and distribution. From the demand data presented for the month of March 2024 in Italy, we can see that "Swagger" has good audience demand, with a 2.9 times higher demand than the average show in Italy with a rank of #387. This indicates that there is strong interest in this show among Italian viewers, and that it's worth considering as a strategic asset for your SVOD platform.
You can also use the demand data to assess "Swagger's" potential for global expansion, as well as its longevity, momentum, and reach. For example, we see that "Swagger" ranks at the 98.6th percentile in the sports genre in Italy, suggesting that it has higher demand than 98.6% of all sports titles in Italy. Furthermore, "Swagger's" demand has increased by 27.1% in Italy during March, which indicates that it's still gaining traction with audiences. However, we also see that "Swagger's" longevity is just okay, indicating that it may not be able to sustain audience interest over time. Additionally, its reach, measured by the number of people expressing demand for a show, is okay, indicating that it may have a dedicated but small fandom rather than broad appeal.
Demand data can also help you tailor your marketing strategy for the show. For example, we see that fans of "Swagger" also like several other shows, such as "Special Ops: Lioness", "MasterChef (US)", "Power Book IV: Force", and more. Knowing what other shows your target audience is interested in can help you create a more effective marketing campaign that targets those specific interests.
Finally, by examining "Swagger's" performance in other markets, you can determine whether it's worth acquiring for your SVOD platform. We see that "Swagger" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, indicating that there is strong interest in this show worldwide. In particular, the show achieves good demand of 6.9x in the United States, which is its number one market globally, and good demand in Canada, China, South Africa, the United Kingdom, the Netherlands, Australia, Germany, and Italy.
In conclusion, demand data provides a wealth of insights that can help entertainment executives make more informed decisions about content development, acquisition, distribution, and programming. By examining demand data for shows like "Swagger," you can gain valuable insights on audience interest, global expansion potential, marketing strategies, and more. Utilizing demand data with an economic valuation system can help quantify the dollar value contribution of any title or library to any platform in any given region, giving executives a better understanding of how to create, acquire, or distribute content that will engage audiences around the world.
Swagger's travelability to Italy in the last 30 days is 68%, which means that the audience demand for Swagger is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Swagger travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Swagger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swagger, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Swagger in Italy. We provide our partners with valuable television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.