If you are an entertainment executive looking to understand how demand data can help you make informed content acquisition or distribution decisions, then the case of "Taarak Mehta Ka Ooltah Chashmah" in Italy during December 2023 is a great example of the benefits of this approach.
First, using demand data can help with content valuation by providing insights into the dollar value contribution of any title, to any platform, in any region. For example, with 2.8 times the audience demand of the average show in Italy over the last 30 days, "Taarak Mehta Ka Ooltah Chashmah" is performing well. This insight can help a TV executive determine how much to spend on content. The real-time methodology provided by Parrot Analytics can help to determine how a TV series' content is performing as an acquisition-driving or churn-reducing title. Additionally, using demand data can help with estimating the value of exclusivity and identify the baseline value of a title.
Secondly, a deeper analysis of the show using demand data in Italy shows that it achieved the peak rank of #506 in Italy but dropped by 93 spots during December. It ranks at the 97.7th percentile in the family genre, which means it has higher demand than 97.7% of all family titles in Italy. This suggests that the show resonates well with the Italian audience. The insight that audience demand for the show has decreased in Italy by 3.7% in December is valuable when it comes to planning acquisition and distribution.
Thirdly, demand data can help with competitive benchmarking, identifying taste clusters, and discovering under-monetized titles. Using demand data, it is possible to identify which content exhibits opportunity to acquire or produce and locate the most popular genres in a local market.
Finally, the Parrot Pulse for "Taarak Mehta Ka Ooltah Chashmah" provides six dimensions of its performance. By examining these insights, an entertainment executive can make more informed content decisions. For instance, the show's travelability is good, which means it has the potential to expand globally. Also, its momentum and franchisability are both outstanding, indicating further monetization opportunities for the franchise. Additionally, its reach is okay, suggesting that it has the potential to attract new subscribers to the streaming platform.
In conclusion, using demand data can aid TV executives in making informed content acquisition, distribution, or programming decisions. The case of "Taarak Mehta Ka Ooltah Chashmah" in Italy during December 2023 serves as a prime example of this approach. By having access to real-time, granular data on demand for specific titles, TV executives can make more informed content decisions, thereby increasing the likelihood of success of that content in specific markets.
