As an entertainment executive, it's important to make informed content decisions, and demand data can be a valuable tool in your decision-making process. Using the example of "Tarark Mehta Ka Ooltah Chashmah" in Italy for the month of March 2024, let's explore how demand data can help you make better content, acquisition, distribution, and programming decisions.
Content Valuation:
One of the most significant questions that entertainment executives face is how much their content is worth. Using demand data, we can measure the contribution of a particular title to any platform or in any region. The Parrot Analytics content valuation system is based on this demand data and reveals the dollar value of each title.
For "Tarark Mehta Ka Ooltah Chashmah," we see that its demand in Italy is good, with 2.6 times the audience demand compared to the average show in Italy for the last 30 days. Additionally, this show ranks at the 97.7th percentile in the family genre in March; the same time in which its demand spiked in late March 2024 for Italy. Comparing the performance of this show on a 1-year rolling basis versus the last 30 days reveals a 43.6% increase in peak demand. Although its demand has been decreasing recently, the show's performance over the last year has been exceptional, with a peak demand of 5.4 times the average over the entire year.
Acquisition and Distribution Decisions:
When deciding which titles to acquire or distribute, entertainment executives often face the question of which shows will attract and retain subscribers. Using demand data allows us to assess a TV series' ability to drive subscriptions and mitigate churn.
For "Tarark Mehta Ka Ooltah Chashmah," we see that the show's worldwide audience demand is exceptional, as well as its momentum and franchisability. Its reach is okay, which suggests that it may not attract a large number of new subscribers, but will retain existing ones. Since the show has higher demand than 97.7% of all family titles in Italy, it may be worth considering for acquisition or distribution by companies in the family genre.
Programming Decisions:
Another significant challenge faced by entertainment executives is deciding what shows to program. When deciding what to program, it's essential to understand audience tastes, which is where demand data comes in useful.
Using "Tarark Mehta Ka Ooltah Chashmah" demand data in Italy, we can identify other shows that its fans also like and adjust programming accordingly to attract a larger audience base. It is also worth considering the most popular genres in the local market, which can be determined through the demand data. With "Tarark Mehta Ka Ooltah Chashmah," we see that its most significant market is India with outstanding audience demand, ranking in second place in Pakistan with outstanding demand. It's interesting to note that the show outperforms the demand of the average TV show in all of the top 10 markets where it is most in-demand.
By using demand data like this, entertainment executives can make more informed content decisions. It can help them understand the value of their content and make better acquisition and distribution decisions, as well as programming decisions that would appeal to their target audience. Demand data is a critical resource for any entertainment executive who wants to stay ahead of the game and remain competitive.
