As an entertainment executive, you need to make informed content decisions, acquisitions, distribution, and programming decisions. Fortunately, demand data can help you make more informed decisions that are based on real-time information and viewer behavior. You can use Parrot Analytics' content valuation system, which is based on demand data, to evaluate the value of your content on any platform in any region, and to estimate the value of your title, libraries, and other strategic assets.
Let's consider "Taarak Mehta Ka Ooltah Chashmah" as an example. According to demand data for the month of February 2024 in Italy, the show has good demand, with 2.8 times the audience demand of the average show in Italy over the last 30 days. This means that only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.7 times the average over the last 90 days, demand for this show has been increasing recently.
Using demand data, you can determine how much to spend on content. Based on Parrot Analytics' content valuation system, you can see the dollar value contribution of any title, to any platform, in any region. This system enables you to calculate the ROI a specific title will bring for any given platform, and to assess a TV series' ability to drive subscriptions and mitigate churn.
For "Taarak Mehta Ka Ooltah Chashmah," the show is still performing well in Italy compared to the average TV program. Additionally, demand for the show has decreased in Italy by 9.8% during February, indicating the need to check if any changes to the show may be required to keep this audience engaged. You can use demand data to assess the best release strategy for your content, including the optimal timing, pricing, and marketing strategy.
Demand data can help you identify whitespace opportunities by identifying popular genres in your local market. You can also use it to benchmark your content against that of competitors, as well as understand your current audience's taste clusters, and to expand your target audience.
On a global scale, examining "Taarak Mehta Ka Ooltah Chashmah" in the top 10 global markets where the show is most in-demand can tell you a lot about where the show is outperforming the average and where it might be falling behind. For example, India is this show's number one market globally, with outstanding audience demand of 15.3x, while Australia and Bahrain have good demand.
Overall, utilizing demand data can help you make more informed decisions on content, acquisitions, distribution, and programming, to ensure the success of your TV platform, network, or studio.
