The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many questions that need answers when it comes to making content or acquisition decisions, programming, or distribution strategies. One of the most valuable tools available to these executives is demand data. Using the example of "The Passion" in Italy in March of 2024, we can see how demand data can help with making informed decisions.
Content Valuation: "The Passion" is a great example of how demand data can be used to determine the value of your content. With demand at 3.0 times the average in Italy and higher than 98.0% of all history titles in the country, "The Passion" is worth a significant amount. By using Parrot Analytics' content valuation system, an executive can get a clear understanding of the dollar value contribution this show would have to their platform, and they can use this information to make an informed decision about acquisition.
Programming Decisions: The demand for "The Passion" has been increasing in Italy, up 2.6% from the previous month. Executives can use this information to make programming decisions for their platform, for example, scheduling this show more prominently during its peak demand period.
Distribution Decisions: "The Passion" is very popular in the United Kingdom and the United States, and is performing well in Turkey, Brazil, Germany, India, Mexico, and Canada, so using demand data, an executive can make decisions about where to distribute this content to maximize its potential.
Subscriber Retention and Acquisition: Using demand data, executives can determine which titles to buy to retain their current audience or to attract new subscribers to their platform. In the case of "The Passion," its outstanding reach means it could appeal to a wider group of people and attract new subscribers to their platform.
Travelability: "The Passion" performs well globally, with good worldwide audience demand across all platforms, but its travelability is only okay. This information can help executives make decisions about how they're going to distribute the show across different markets.
Longevity and Momentum: "The Passion" has good longevity and momentum, so executives can expect this show to maintain a steady level of demand over time and continue to grow in popularity in Italy.
Franchisability: Finally, the franchisability of "The Passion" is poor, so executives should not expect to monetize the IP further through spin-offs or franchises.
In conclusion, Parrot Analytics' demand data is a powerful tool that can assist executives in making informed decisions about content or acquisition decisions, programming, distribution strategies, subscriber retention, and acquisition, travelability, longevity, momentum, and franchisability. By examining "The Passion" in Italy in March of 2024, we can see how demand data can be highly valuable and informative for entertainment executives across different regions and platforms.
The Passion's travelability to Italy in the last 30 days is 40%, which means that the audience demand for The Passion is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Passion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Passion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Passion, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for The Passion in Italy. We provide our partners with extensive television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.