The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you constantly face challenges when deciding which content to produce, acquire or distribute. This is where demand data comes in handy to make more informed decisions.
Let's take a look at how demand data can be used to make strategic decisions by analyzing the TV series, "The Passion," which follows Jesus' last days and crucifixion. Over the last 30 days, it has achieved 4.9 times the audience demand of the average show in the United States, with only 8.6% of all TV shows having this level of demand. Even over the last 90 days, "The Passion" has seen an increase in its demand, indicating its growing popularity.
By analyzing audience demand, "The Passion's" value can be effectively calculated, making it easier to decide how much to spend on content creation. Parrot Analytics’ content valuation system is based on demand data, and it reveals the dollar value contribution of any title to any platform in any region. Thanks to the high ranking of "The Passion," it is likely that its valuation is high, making it a strategic asset for a streaming platform.
Travelability, one of the six dimensions measured by Parrot Analytics for any TV show, is found to be okay for "The Passion." Although demand for this show is good worldwide, its popularity in the United States is only 72% of the demand it receives in its country of origin, the United Kingdom. This data indicates that the show has a massive following in the UK and could possibly be more effectively distributed and marketed in the US.
Audience demand data also proves useful in determining optimum release strategies and pricing. With "The Passion" increasing in popularity within the last month, it would be reasonable to assume that releasing new episodes or promoting the show around Easter would be effective- it would evoke emotions that positively correlate with the religious significance of the holiday. Alternatively, if marketing is needed during the show's off-season, targeting US audiences specifically may be an effective strategy to drive viewership growth.
Moreover, information gained from audience demand data can be used to optimize marketing campaigns before the actual premiere. This information can help TV executives make sure that their marketing campaign is effective by targeting the right audience on the chosen platforms, hence reducing the risk of wasted expenses.
Finally, by examining "The Passion's" rankings across different markets, entertainment executives can determine where there is potential to expand the series' reach. By targeting regions where the show's popularity is already high, like the UK or Brazil, it would be easier to acquire or produce content to appeal to similar audiences, which could optimize profitability through higher viewer count.
Overall, "The Passion's" demand data provides critical insight into different aspects of the TV industry, including content valuation, distribution, programming, acquisition, and pricing. By accurately analyzing the demand data, entertainment executives can make more informed decisions, which are less risky and more financially viable.
The Passion's travelability to the United States in the last 30 days is 77%, which means that the audience demand for The Passion is 77% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Passion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Passion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Passion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for The Passion in the United States. We provide our partners with deep TV series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.