The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for insights on how to improve your content strategy, acquisition decisions, and programming decisions? Look no further than demand data analysis, powered by Parrot Analytics.
Let's take a closer look at the Italian singing competition show "The Voice Of Italy". Over the last 30 days in Italy, it has achieved an impressive 16.4 times the audience demand of the average show, with demand growing by 1.0% in March alone. This show is in the 99.9th percentile of the family genre in Italy, and its fans also show a keen interest in other programs such as "Conan", "The Tonight Show Starring Jimmy Fallon", and "Grimm".
By examining the top 10 global markets where "The Voice Of Italy" is most in-demand over the last 30 days, we find that this show outperforms the demand of the average TV show in each of these markets, with Italy being "The Voice Of Italy"'s number one market globally, followed closely by the United States. The show has a global performance score of good, with its travelability being okay. This quantifies the show's international demand relative to its home market.
When looking at its performance on a rolling year basis, we can see that "The Voice Of Italy" has become increasingly popular, with its peak demand now reaching 18.1 times the average over the last 30 days, a 9.0% increase from its average demand of 16.6 times the average over the course of the entire year.
So, how can you use this demand data to make informed decisions about content acquisition, distribution, and programming decisions?
For content acquisition, Parrot Analytics' demand data for "The Voice Of Italy" can help to quantify the show's potential value across different markets, allowing you to make informed decisions on content investments by revealing the dollar value contribution of any title, to any platform, in any region. This content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
In terms of distribution, this demand data can help to identify the top-performing markets for "The Voice Of Italy", allowing you to target platforms with the highest demand. Additionally, with insights into the show's travelability and spin-off potential, you can determine its potential for international distribution and franchise development.
For programming decisions, this demand data can provide insights into your audience's interests, helping you to make informed decisions about what genres to focus on in order to attract new subscribers to your SVOD service. You can also use this data to optimize your release strategy and pricing, ensuring that your content is reaching the right audience at the right time.
By leveraging demand data from Parrot Analytics, entertainment executives can make more informed decisions across the entire content value chain, from content acquisition and production to distribution and programming. Find out how your content is performing globally and make data-driven decisions today.
This is The Voice Of Italy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Voice Of Italy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Rai 2, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Voice Of Italy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Voice Of Italy from partners like Rai 2.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Voice Of Italy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Rai 2 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Rai 2 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Voice Of Italy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Rai 2 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Voice Of Italy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 2 by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Voice Of Italy, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s The Voice Of Italy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Italy, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for The Voice Of Italy in Italy. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.