The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, the demand data for "The Voice of Italy" in the United States for the month of March 2024 provides valuable insights that can help make more informed acquisition and programming decisions.
Content Valuation: Using the demand data for "The Voice of Italy," TV executives can assess the value of the show to any platform in the region. With 9.3 times the audience demand of the average show in the United States over the last 30 days, and demand for this show having increased recently, it has a high valuation. Furthermore, the show dropped in its rank by 404 spots during March in the United States. It is important to factor audience engagement when valuing content.
Subscriber Acquisition and Retention: Through the examination of top 10 global markets where "The Voice Of Italy" is most in-demand over the last 30 days, TV executives can decide where to acquire or distribute the series. They can also identify which regions show significant audience enthusiasm and utilize this data in their service expansion plans. Subscribers acquired and retained can rise upon strategic placement of a well-performing show.
Recommendations and Concept Testing: TV executives can get recommendations for optimizing the release strategy of "The Voice Of Italy" for their audience using demand data. Also, they can leverage demand data to uncover audience affinity factors with competing shows, genres, or talent. This provides information necessary when testing a show's potential along with reducing the risk of high guesswork.
Content Acquisition and Production: Demand data helps executives answer questions like "What type(s) of content exhibit opportunity to acquire or produce?" Data highlight that some shows can help leverage acquisition and production decisions for maximum returns. Assessing what genres are resonating most with the current audience can help determine acquisition or production focus.
Franchise and Spinoff Potential: For a show like "The Voice of Italy," insight into the Franchisability (spin-off potential) can help TV executives decide the best path to maximize the revenue opportunities, gain new audiences, and improve longevity. Reports reveal that Franchisability for "The Voice of Italy" is poor compared to its other Parrot Pulse dimensions.
In conclusion, demand data for popular shows such as "The Voice of Italy" is an essential tool for entertainment executives looking to make informed decisions regarding content valuation, subscriber acquisition and retention, recommendations and concept testing, content acquisition and production, franchise, and spinoff potential. Therefore, essential baggage to have when making strategic decisions on content.
The Voice Of Italy's travelability to the United States in the last 30 days is 51%, which means that the audience demand for The Voice Of Italy is 51% of the demand in its country of origin, Italy. Click through to another market to discover how well The Voice Of Italy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s The Voice Of Italy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Italy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for The Voice Of Italy in the United States. We provide our partners with smart TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.