The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content, acquisition, distribution, and programming decisions. Demand data from Parrot Analytics can provide you with the insights you need to make such strategic decisions.
Let's take a look at "The White Lotus" and how demand data can help with content valuation and other decisions related to this show. With 10.2 times the audience demand of the average show in Italy over the last 30 days, demand for "The White Lotus" is outstanding. Such high demand for a show means it can be considered a strategic asset for a streaming platform. Moreover, it revealed that "The White Lotus" should be considered for acquiring or producing, as it is appealing to audiences.
Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Using demand data, you can calculate the ROI a specific title will bring to a platform. You also can assess a TV series' ability to drive subscriptions and mitigate churn. Knowing how much a show is worth to your platform or another platform is vital for negotiating contracts and making content decisions.
"The White Lotus" has a Peak Demand Factor (PDF) of 17.0 times the average over the course of the entire year, which means it has been able to sustain high demand over time. The show's average demand on a rolling year basis was 8.8 times the average title, compared to 10.2 times the title average for the last 30 days. Show valuation can help you determine how much to spend on content. By leveraging demand data, you can find the right content at the right price.
While analyzing the top 10 global markets most in-demand for "The White Lotus" over the last 30 days, we found that the show outperforms the demand of the average TV show in each of those markets. The United States is the show's number one market globally, where the demand is outstanding. Moreover, the travelability of this show is outstanding, which means it has the potential to be a global hit. "The White Lotus" displayed outstanding demand in various countries like France, Israel, Canada, and Australia, which means it could have great potential for distribution decisions.
Lastly, momentum, longevity, reach, and franchisability are dimensions of the Parrot Pulse for "The White Lotus." With outstanding longevity, momentum, and franchisability, the show has demonstrated its potential to be a franchise, and it has been able to maintain high demand over time.
In conclusion, demand data can be an essential tool for entertainment professionals when making strategic decisions. By leveraging Parrot Analytics' content valuation system, demand data can determine how much to spend on content and whether the content is worth producing or acquiring. With demand data's help, you can understand if a show could be a global hit or if it has franchise potential or whether it will attract new subscribers to the platform. Ultimately, using demand data can help you make smarter decisions that lead to success in the ever-evolving digital entertainment landscape.
The White Lotus's travelability to Italy in the last 30 days is 78%, which means that the audience demand for The White Lotus is 78% of the demand in its country of origin, United States. Click through to another market to discover how well The White Lotus travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The White Lotus.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The White Lotus from partners like HBO.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The White Lotus? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The White Lotus. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The White Lotus), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The White Lotus, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The White Lotus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The White Lotus, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for The White Lotus in Italy. We provide our partners with smart television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.