The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data for "The White Lotus" can provide you with a wealth of insights that can inform content, acquisition, distribution, and programming decisions. Firstly, the outstanding demand for "The White Lotus" in the United Kingdom is a strong indication that this show is a valuable asset that can attract and retain audiences. By using demand data, you can determine the show's value to your OTT platform or TV network and justify your investment in it. You can also compare its demand and performance against other titles available on the market to make better-informed content acquisition decisions.
Demand also helps you assess a TV series' ability to drive subscriptions and mitigate churn. By examining the top ten markets where "The White Lotus" is most in-demand, you can better understand the show's global appeal and support your global SVOD expansion strategy. Additionally, you can use demand to uncover under-monetized titles and identify new opportunity markets for content distribution.
The Parrot Pulse for "The White Lotus" provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability and reach. This multi-dimensional analysis can help you to determine the show's potential profitability and inform your programming and content decisions.
It is also informative for executives to look beyond the demand metrics to understand what other shows are liked by the audience of the show. For instance, learning that fans of "The White Lotus" also enjoy titles such as "The Last of Us", "Ted Lasso", "True Detective", "What We Do in the Shadows" and "Fargo" helps executives to better understand the tastes and preferences of the audience and potentially recommend similar content for them.
Finally, by using demand data, you can optimize your release strategy and pricing to maximize engagement and revenue. For example, it is important to note that demand spiked in late March 2024 for "The White Lotus" in the United Kingdom, which may be attributed to a particular promotional or advertising campaign.
In conclusion, using demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The demand data for "The White Lotus" provides a multi-dimensional view of its global performance, enabling entertainment executives to determine the show's profitability and inform their strategic decision-making processes.
The White Lotus's travelability to the United Kingdom in the last 30 days is 78%, which means that the audience demand for The White Lotus is 78% of the demand in its country of origin, United States. Click through to another market to discover how well The White Lotus travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The White Lotus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The White Lotus, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for The White Lotus in the United Kingdom. We provide our partners with far-reaching OTT analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.