The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions about your content, acquisition, distribution or programming? Look no further than demand data. Using "Águila Roja" as an example, we can see how demand data can provide insights into how a show is performing in different markets, and how its popularity is changing over time.
One of the key benefits of demand data is content valuation. For example, by analyzing the demand for "Águila Roja" in Mexico over the last month, we can determine that demand for this show is good, and that only 8.6% of all TV shows have this level of demand. Based on this information and other factors such as production costs, potential ad revenue, and exclusivity, you can determine how much to spend on a show, and what its value will be to your platform.
Demand data can also inform acquisition decisions. By knowing what content is most popular in different markets, you can identify which titles to invest in, and which ones to pass on. For example, we can see that "Águila Roja" has higher than average demand in Mexico, but only average demand in the United States. This could inform your decision on whether to license the show for these markets.
Demand data can also help with programing decisions. By analyzing which shows fans of "Águila Roja" are also watching, we can infer what other content may be appealing to the same audience. For example, fans of "Águila Roja" also like "The Walking Dead", "The Late Show With Stephen Colbert", and "Game Of Thrones". Based on this information, you could consider programing these shows alongside "Águila Roja" to increase engagement and retention.
Demand data can also inform distribution decisions. By examining where "Águila Roja" is most in-demand, we can determine which platforms or networks to target for distribution. For example, "Águila Roja" is most popular in Spain, followed by France and Mexico. This information could help you to make more informed decisions about where to distribute the show to maximize audience reach and engagement.
In conclusion, demand data is an invaluable tool for entertainment executives looking to make more informed decisions about their content, acquisition, distribution, or programming. By analyzing demand data, you can determine content valuation, make more informed acquisition decisions, program content more effectively, and target distribution more strategically. As in the case of "Águila Roja", demand data can provide key insights into how a show is performing, and what actions can be taken to maximize its success.
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Our TV audience measurement dataset is truly global. Discover how popular La 1‘s Águila Roja is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for La 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Águila Roja, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Águila Roja in Mexico. We provide our partners with meaningful entertainment industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.