The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly striving to make better content, acquisition, and distribution decisions. One powerful tool for these decisions is demand data. Demand data can help you better understand your audience and what they want, enabling you to create programming that better meets their needs. Let's take a look at how demand data can be used to inform strategic decision-making by examining a specific example of "Aqua Teen Hunger Force" for the month of March 2024 in Mexico.
Firstly Parrot Analytics quantified the performance of "Aqua Teen Hunger Force" by analyzing audience demand data for the show in Mexico. The results revealed that the show had a good level of demand, 6.3 times higher than the average show in Mexico over the last 30 days, and that only 8.6% of all TV shows have this level of demand. Additionally, compared to its demand of 5.8 times the average over the last 90 days, demand for this show had been increasing recently.
Demand can be used to determine content valuation, with Parrot Analytics content valuation system being based on demand data. This valuation system can reveal the dollar value contribution of any title, to any platform, in any region, which can help you make better decisions about content acquisition and creation.
Next, the show's audience demand was analyzed relative to its global performance across six dimensions: worldwide demand, travelability, longevity, momentum, franchisability, and reach. The global adoption of the show was good, with okay travelability. Its longevity and momentum were outstanding, its spin-off potential was good, and its reach was good. By examining these dimensions, we can understand the show's performance in different markets and its potential to perform well in other territories.
Demand data is also useful for understanding audience preferences. In the case of "Aqua Teen Hunger Force," we know that fans of the series are also interested in shows such as "Bob's Burgers," "The Simpsons," and "South Park." Understanding these audience preferences can help inform content decisions, enabling you to create programming that is more likely to appeal to your target audience.
Another way to use demand data for strategic decision-making is by identifying under-monetized titles, discovering new opportunity markets for content distribution, and optimizing marketing campaigns ahead of premieres. You can also use demand data to determine which type(s) of content exhibit opportunity to acquire or produce, to decide what to produce or acquire to support global SVOD expansion, and to find out which titles will help you acquire or retain subscribers.
All this data helps in making better decisions about content acquisition and distribution, programming, and marketing. By understanding demand data, entertainment executives can make more informed strategic decisions that will lead to better content and happier customers.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Aqua Teen Hunger Force), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Aqua Teen Hunger Force, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Aqua Teen Hunger Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aqua Teen Hunger Force, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Aqua Teen Hunger Force in Mexico. We provide our partners with meaningful television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.