The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in various areas of the entertainment industry, demand data can be leveraged to better inform decision-making processes related to content creation, acquisition, distribution, and programming. By analyzing the demand data for "Dark Side Of The Ring" in February 2024 in Mexico, we can gain insights into how demand relates to content valuation and the factors that affect it.
One of the key questions that executives may have is how to determine the value of a particular show on their platform. In this regard, demand data can be instrumental in identifying the dollar value contribution of any title to a platform in any region. For instance, Parrot Analytics content valuation system can help answer questions like: how much is "Dark Side Of The Ring" worth to my platform, and how much of its value is being driven by demand for one of its stars? Further, analyzing demand across different markets can help in determining the show's value on a global scale.
Another question that executives may have is how to find the right content to acquire or produce. By analyzing demand data, they can determine which types of content exhibit opportunities to acquire or produce, what genres are resonating with audiences across various markets, and what type of concepts would be more likely to succeed. For instance, by identifying the top 10 markets where "Dark Side Of The Ring" is most in-demand, executives could potentially expand the show's reach and increase its value by targeting those regions for distribution.
Demand data can also be used to optimize release strategy and pricing. By analyzing spikes in demand and audience engagement with "Dark Side Of The Ring," executives can determine the best release strategy and timing to maximize audience engagement and retention. Moreover, analyzing the show's performance on a rolling year basis can provide insights into how a show's popularity is evolving over time and the factors that may be driving it.
When it comes to programming decisions, demand data can offer insights into what content resonates with audiences, which titles should be considered strategic assets, and which titles are most effective at driving subscriptions and mitigating churn. By understanding its demand profile, executives can make more informed decisions in regards to marketing campaigns and programming banners to increase the show's target audience and exposure.
Finally, analyzing demand data can help in measuring the audience's level of engagement with a show and how it compares to the market average. This can be an indication of how well a show is holding up over time and whether it has the potential to become a long-term asset for the platform. With its high demand rating, "Dark Side Of The Ring" offers executives valuable insights into what factors contribute to a show's success and how to capitalize on its popularity.
Dark Side Of The Ring's travelability to Mexico in the last 30 days is 67%, which means that the audience demand for Dark Side Of The Ring is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Dark Side Of The Ring travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Viceland‘s Dark Side Of The Ring is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Viceland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Side Of The Ring, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Dark Side Of The Ring in Mexico. We provide our partners with valuable entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.