The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Dear entertainment executives,
Are you looking for ways to make more informed content acquisition or distribution decisions? Then look no further than demand data. Let's examine how demand data for the TV series "Dark Winds" in Mexico, specifically for the month of March 2024, can provide valuable insights for your strategic decision-making.
The first question that comes to mind is how much is "Dark Winds" worth based on its demand in Mexico? You can use demand data to answer this question. According to our analysis, "Dark Winds" has demand that is 2.7 times higher than the average show in Mexico, placing it in the top 8.6% of all TV shows. This suggests that "Dark Winds" has higher valuation potential for any platform in Mexico.
Demand data can also help with content acquisition decisions. If you are looking to expand your content library, you need to know what type of content is most popular in your target market. In this case, we see that "Dark Winds" has a high demand in the crime genre, ranking in the 97.3th percentile in Mexico. This information can help inform your content acquisition strategy by allowing you to identify opportunities that meet the preferences of your target audience.
Furthermore, understanding how your content is performing relative to other shows can help you make better programming decisions. By examining the shows that "Dark Winds" fans also like, such as "The Walking Dead: Daryl Dixon", "The Curse Of Oak Island", and "The Lincoln Lawyer", you can identify content that aligns with their viewing habits. And by analyzing demand over time, you can determine if the show is holding up well since it premiered and consider licensing or broadcasting rights.
Demand data can also address potential subscriber-related issues, especially when it comes to subscriber acquisition or retention. By understanding which titles to buy, you can attract new subscribers or keep current ones happy. In this case, "Dark Winds" has seen a 4.2% increase in audience demand in Mexico since last month's analysis, indicating that it may be a strong acquisition-ready title to grow your audience.
Finally, it's worth noting that demand data is more than a simple measure of audience popularity. Demand data also reflects several important dimensions that contribute to the content's overall economic value, such as travelability, longevity, momentum, franchisability, and reach. For example, "Dark Winds" has outstanding audience demand globally but lower in Mexico compared to its country of origin, the United States. Moreover, the show's momentum (pace of growth) is phenomenal, while its reach (number of people expressing demand) is okay.
In summary, demand data is a powerful tool to help you make informed content acquisition, distribution, or programming decisions. By analyzing the demand data of a given title in a specific region, you can determine how much it's worth, what type of content is popular in your region, what shows are similar to the one you are evaluating, and how effective it is in attracting new subscribers. At Parrot Analytics, our content valuation system is based on demand data that reveals the dollar value contribution of any title, to any platform, in any region. So don't make content decisions blindly; let demand data guide you.
Dark Winds's travelability to Mexico in the last 30 days is 35%, which means that the audience demand for Dark Winds is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Dark Winds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Dark Winds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Winds, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Dark Winds in Mexico. We provide our partners with smart television expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.