The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or SVOD platform, the demand data for "Extrapolations" in Mexico is a key consideration for making informed content acquisition and programming decisions. The show's 3.1 times higher audience demand compared to the average show in Mexico in the last 30 days implies that it is a popular title with strong audience engagement. In addition, the increase of 31.8% in demand for the show in Mexico in February indicates the growing popularity of the show and its potential value.
The Parrot Pulse report provides an overall analysis of the global performance of "Extrapolations," which can help content executives understand the different dimensions of the show's demand output. The report reveals that "Extrapolations" has outstanding worldwide audience demand and momentum. Also, its franchisability is useful, and the number of people expressing demand is okay. The travelability is good, with the demand in Mexico being 75% of its home market, the United States. This information is significant for a TV programming executive looking to acquire and distribute content to other markets globally.
As an entertainment talent agency or TV production company, knowing the audience's specific preferences and genre interest is crucial to producing and financing successful TV series. In February, "Extrapolations" ranked at the 97.8th percentile in the drama genre, indicating that it has higher demand than 97.8% of all drama titles in Mexico. Also, the fact that shows such as "Outlander," "The Blacklist," "The Last Of Us," and "Loki" appears on the list of shows that fans of "Extrapolations" also like presents potential opportunities for content collaboration and production.
For a linear or pay TV network and content distributor, the distribution strategy for a TV series depends on the show's popularity and demand across different markets. The Parrot Analytics data on the demand for "Extrapolations" provides insights into the top ten markets where the show is most in-demand globally. Knowing the countries with a higher demand for the show than the average program can help TV networks develop a distribution strategy to reach viewers in those markets. For instance, the show outperforms the demand of an average TV show in Russia, Ukraine, Brazil, China, United States, United Kingdom, Italy, Mexico, and Switzerland.
Finally, the demand data analytics for "Extrapolations" can offer insights into the content valuation system for a TV production or financing company. Content valuation is a critical aspect of deciding on the amount to spend on content. The data that demand for "Extrapolations" has been increasing recently, and that its demand spike occurred in late February 2024, highlights the current demand trend for the show. The details on its demand growth and peak in comparison to other titles in its genre for the last thirty days can be used to estimate the baseline value of the show and its contribution to a platform in a region like Mexico.
In conclusion, using demand data from a platform like Parrot Analytics can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. The data analytics for "Extrapolations" in Mexico in February 2024 highlights how understanding the show's demand can impact critical opportunities in the entertainment industry.
Extrapolations's travelability to Mexico in the last 30 days is 33%, which means that the audience demand for Extrapolations is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Extrapolations travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Extrapolations is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Extrapolations, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Extrapolations in Mexico. We provide our partners with meaningful content insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.