The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, leveraging Parrot Analytics' demand data can help make more informed content and acquisition decisions. Let's take a look at "Extrapolations," a TV series based on an intimate exploration of how upcoming changes will affect love, faith, work, and family.
Firstly, demand data can inform content valuation. "Extrapolations" had 9.9 times the audience demand of the average show in Russia over the last 30 days, indicating that the show's contribution to a platform in Russia is substantial. In addition, the show's demand has been increasing recently, signaling the potential for even greater value in the future.
Demand data also helps with distribution and programming decisions. An outstanding demand for "Extrapolations" indicates there is a significant audience for the show in Russia, with the show achieving high demand in other global markets. The Parrot Pulse for "Extrapolations" shows that the worldwide audience demand across all platforms is outstanding, making it a strong candidate for international distribution. Similarly, the show's momentum is also outstanding which means it has very high growth rate in its audience, undoubtedly good news for acquisitions teams or distribution partners.
Demand data can help identify the show's affinity clusters and complementary titles. "Extrapolations" fans are likely to also enjoy other series such as "Star Trek: Discovery," "The Witcher," and "Tom Clancy's Jack Ryan." This information can help with licensing acquisitions or developing cross-promotional opportunities.
Demand data can aid in optimizing release strategy and pricing. By examining the show's performance over the last 30 days in Russia, we find that demand spiked in late October 2023 - a critical piece of information that can be leveraged in future release dates in Russia.
Demand data can also provide powerful insights into the show's travelability and popularity on a rolling year basis. With an audience demand that is 163% of its country of origin (the United States) in Russia, "Extrapolations" is proving popular outside of its home market. Moreover, when we compare the show's average demand on a rolling year basis, it's clear that "Extrapolations" has now gained increased international popularity.
In summary, Parrot Analytics' demand data provides valuable insights that TV executives can use to make informed decisions about content, acquisition, distribution, and programming. By analyzing "Extrapolations," we see that it is an outstanding show with strong growth potential in Russia, international potential, and complementary titles helping attract a loyal fan base. Understanding the show's value in today's market and fans' affinity clusters can help in negotiating deals and maximizing the value of the show.
Extrapolations's travelability to Russia in the last 30 days is 328%, which means that the audience demand for Extrapolations is 328% of the demand in its country of origin, United States. Click through to another market to discover how well Extrapolations travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Extrapolations is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Extrapolations, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Extrapolations in Russia. We provide our partners with smart SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.