The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is essential for making informed content, acquisition, distribution, or programming decisions. For entertainment executives working at any stage of the content creation or distribution process, demand data provides comprehensive insight into a title’s potential performance and success, enabling decision-makers to maximize their media investments by investing in content that has high audience demand.
Using the example of "Goosebumps" for the month of March 2024 in Mexico, we can see how demand data can be leveraged to inform programming decisions. Comparing its demand of 2.4 times the audience demand of the average show in Mexico over the last 30 days to its demand of 1.5 times the average over the last 90 days shows that audience demand has been increasing recently. "Goosebumps" achieved the peak rank of #314 in Mexico and moved up in its rank by 39 spots during March in Mexico, indicating that its popularity is growing.
Moreover, by examining the top 10 global markets where "Goosebumps" is most in-demand over the last 30 days, we gather the global audience's preferences, highlighting the opportunities to obtain higher returns on investment, both nationally and globally. From Canada to Sweden, the data can show how much a show is valued in terms of demand in different countries, helping decision-makers understand how well to position the IP to multiple audiences based on the market-specific taste clusters.
Demand data can also help the executives choose the appropriate expansion strategy as they move into new territories, assess the monetization potential of their content and learn about their audience's behavior. The Parrot Pulse for "Goosebumps" provides a six-dimension independent measure of its global performance, including travelability, longevity, momentum, franchisability and reach, which help to map out the series' potential in its domestic market and beyond.
Besides, the analysis provides data on the audience's preferences concerning the genre. According to the report, "Goosebumps" ranks at the 96.5th percentile in the comedy genre in Mexico, meaning it has higher demand than 96.5% of all comedy titles in Mexico. Alongside other shows that fans of "Goosebumps" also like, entertainment executives can get insights on the preferences of their target audience and create programming schedules that align with those preferences to gain more audience share.
In conclusion, by leveraging Parrot Analytics' demand data with shows such as "Goosebumps," entertainment executives can gain invaluable insights into audience preferences and make informed content, acquisition, distribution, or programming decisions. Demand data can help reveal a title's global worth over time, understand its international appeal, and measure its sustainable audience demand. By applying demand data, entertainment executives can make calculated decisions on how to create and curate their content, take advantage of international opportunities for monetization, and rise above the fierce competition in the entertainment market.
Goosebumps's travelability to Mexico in the last 30 days is 30%, which means that the audience demand for Goosebumps is 30% of the demand in its country of origin, Canada. Click through to another market to discover how well Goosebumps travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. YTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Goosebumps.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Goosebumps from partners like YTV.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Goosebumps? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as YTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from YTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Goosebumps. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as YTV to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Goosebumps), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as YTV by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Goosebumps, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular YTV‘s Goosebumps is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goosebumps, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Goosebumps in Mexico. We provide our partners with meaningful TV know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.