The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can provide you with valuable insights that can help you make informed decisions with respect to your content portfolio. The case of "Longmire" in Mexico's market in the month of March 2024 provides an example of how demand data can guide your decision-making process.
Firstly, by examining the demand for "Longmire" it is possible to assess its popularity. With demand 4.1 times higher than the average show in Mexico over the last 30 days and only 8.6% of all TV shows having this level of demand, the show is in high demand. Therefore, using demand data, content valuation can be determined, and you can calculate the ROI a specific title will bring for any given platform.
Demand data can also be used to identify which genres resonate with an audience and help make decisions based on supply and demand. In the case of "Longmire," it ranks at the 98.4th percentile in the crime genre in Mexico, and by examining shows that their fans are also interested in, producers can acquire or produce content that exhibits opportunities.
Furthermore, by examining the top 10 global markets where "Longmire" is most in-demand over the last 30 days, executives can see how the show is doing in different markets, as well as identify potential future markets. In this case, we find that the United States is "Longmire"'s number one market globally, where the show achieved outstanding audience demand of 4.1x, followed by Mexico where demand is good.
Demand data can also inform decisions concerning subscriber acquisition and retention. In this case, by examining which shows "Longmire" fans are interested in, such as "Young Sheldon" and "Brooklyn Nine-Nine," executives can identify which titles to buy that will help retain or grow their current audiences.
Finally, the case of "Longmire" highlights another essential aspect of demand analysis, which is its usefulness in providing insights into a TV show's performance metrics such as its momentum, travelability, franchisability, longevity, and reach. These metrics can guide you when making acquisition, distribution, or programming decisions.
Therefore, by using demand data, executives can make informed content, acquisition, distribution, and programming decisions. Specifically, content valuation can be determined as well as the ROI a specific title will bring for any given platform. Moreover, executives can identify which genres, shows, and markets are most popular, which titles to buy or retain to grow or retain their audiences, and which metrics to use to guide their decision-making process.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Longmire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Longmire, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Longmire in Mexico. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.