The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a particular TV series is crucial to make informed content, acquisition, distribution, and programming decisions. Using Parrot Analytics' demand data, executives can make more effective decisions that impact their respective businesses positively. The demand data for "True Blood" in Mexico for February 2024 is used as an example to demonstrate how demand data can help executives make informed decisions.
Firstly, demand data can be used to value content. The Parrot Analytics content valuation system uses demand data to calculate the dollar value contribution of any title to any platform in any region. The demand for "True Blood" in Mexico is 2.1 times the average title in the country for the last 30 days. Notably, Parrot Analytics can reveal how much the value of the content is contributed by demand. Also, it can calculate the ROI a particular title brings to a platform, estimate cannibalization of audiences if the title is available on multiple services, and assess the value of exclusivity. Using such data, executives can make informed content valuation decisions to spend precisely the right amount on content.
Secondly, audience demand data can help executives make better acquisition decisions. For instance, by examining shows that fans of "True Blood" in Mexico like, executives can determine which titles could drive subscriptions and mitigate churn. They can also analyze the demand data across different markets to understand the localized appeal of a TV series, which could inform content acquisition decisions.
Thirdly, executives can use demand data for programming decisions. They can analyze the show's trend in demand over time to determine its longevity, momentum, and reach. In the case of "True Blood," over a 1-year rolling basis, the show's demand peaked at 4.4 times the average title, while in the last 30 days, the peak demand is 4.6 times the average title, indicating an increase in popularity. Demand data can help executives understand the optimal release strategy and pricing, the effectiveness of pre-release marketing, and which shows should be acquired to keep the current subscribers happy.
Fourthly, understanding audience demand data is crucial when making distribution decisions. For instance, an executive can use the show's travelability index to determine which platforms to target for distribution of a specific TV series. In the case of "True Blood," the travelability is good, and the show's audience demand in Mexico is 16% of the demand in the US. Therefore, an executive can make an informed decision to distribute the content in markets where there is an audience demand for it.
Finally, Parrot Analytics' demand data can help executives calculate a TV series' global value and franchise potential. In the case of "True Blood," the show has outstanding audience demand across all platforms worldwide, maintaining exceptional momentum and longevity. The show ranks at the 96.6th percentile in the drama genre in Mexico and has good franchisability with an outstanding reach. Using such information, executives can maximize the value of their content investments.
In conclusion, using demand data can help executives make more informed decisions that impact their respective businesses positively. In the case of "True Blood," executives can use the demand data to inform their content valuation, acquisition, distribution, programming, and franchising decisions, leading to an increase in business value.
True Blood's travelability to Mexico in the last 30 days is 24%, which means that the audience demand for True Blood is 24% of the demand in its country of origin, United States. Click through to another market to discover how well True Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Blood, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for True Blood in Mexico. We provide our partners with meaningful media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.