As an entertainment executive, have you ever wondered how to make an informed decision about the content you should produce, acquire, distribute, or program? Parrot Analytics offers a unique solution by providing an in-depth understanding of audience demand for your specific market.
For instance, let's analyze "Only Murders In The Building" during October 2023 in Mexico, a market that has recently demonstrated promising demand for the program. With 11.5 times the audience demand of the average show in Mexico over the last 30 days, demand for the show is exceptional. Evaluating the performance of "Only Murders In The Building" in conjunction with the study of audience demand highlights several essential concepts.
One of these concepts is content valuation, which can use demand data to determine how much a series is worth to any platform in any region and assess the ROI the title will bring to the platform. Through analyzing demand data, entertainment executives can also understand how much of a series' value is being driven by its stars or determine how particular titles could serve as a strategic asset for a streaming platform.
Another crucial concept is the ability of demand data to inform competitive benchmarking, which enables content creators to compare their show against other programs available in the market. The audience demand for "Only Murders In The Building" is 11.5 times higher than the average show in Mexico, resulting in the show's peak rank of 19 in the country.
Demand data also facilitates decision-making processes for subscriber acquisition and retention. To keep subscribers happy and grow audiences, executives can use demand data to determine which titles to buy or produce. In October 2023, the demand for "Only Murders In The Building" had increased by 12.9% in Mexico, demonstrating how the series appeals to audiences in the country.
Moreover, the insights gained from examining audience demand can inform production decisions. Entertainments can rely on demand data to determine which genres are most popular in their local markets or choose content that exhibits an opportunity to acquire or produce.
In conclusion, Parrot Analytics' demand data can help entertainment executives make informed decisions about their content creation, acquisition, distribution, or programming efforts. Using the example of "Only Murders In The Building," we see how demand data can uncover under-monetized titles and inform on content franchisability or reveal the show's exceptional reach. By leveraging demand data, entertainment executives can ultimately make more informed decisions that lead to increased audiences, revenue, and brand recognition.
