As an entertainment executive, it can be difficult to determine which content to acquire and distribute. However, with the use of demand data, decisions can be made based on the popularity of a show. For example, using the case of "Only Murders In The Building", we can explore how demand data can be used to help make informed decisions.
One of the key questions that demand data answers is the valuation of content. Based on the demand data of "Only Murders In The Building", it has an outstanding demand of 10.3 times the average show in Mexico over the last 30 days. The show also achieved a peak rank of #68 in Mexico, and the demand for the show has increased in Mexico by 18.6% in December. These statistics indicate that the show is currently very popular in this region. Moreover, globally, its audience demand is exceptional and it ranks in the 99.9th percentile in the mystery genre in December. This information can be used by executives to determine the dollar value contribution of any content, to any platform, in any region with Parrot Analytics' content valuation system.
Additionally, "Only Murders In The Building" has a high travelability score, which quantifies a show's international demand relative to its home market, indicating that the show has global appeal. This information can be particularly useful for SVOD platforms and linear networks, as it can inform decisions about content acquisition or distribution in specific regions or markets around the world.
Another question that can be answered by demand data is the ability of a TV series to drive subscriptions and mitigate churn. In the case of "Only Murders In The Building", the show had a very high demand in the United States, which is its number one market globally. With an exceptional audience demand of 16.4x in the United States, it is clear that this show was a hit in this market and was likely a driver of subscriber growth for the platform.
Furthermore, demand data can help executives identify content trends and taste clusters for audiences. In the case of "Only Murders In The Building", fans of the show also liked other shows like "Ted Lasso", "Rick And Morty", and "Loki". These shows all fall into the comedy and mystery genres, which could indicate that there is a trend among audiences for these types of shows. By identifying these trends, executives can make more strategic programming decisions that will resonate with audiences.
Finally, demand data can be used to inform decisions on pre-release marketing strategies. For example, it can help executives identify the best release strategy for a show based on the region-specific audience demand data. In the case of "Only Murders In The Building", demand spiked in mid-December 2023 in Mexico, which could indicate that a specific marketing strategy was effective in that region. This information can be used to inform future marketing campaigns and release strategies to ensure the greatest impact.
Overall, the demand data of "Only Murders In The Building" demonstrates the value of using data to drive content acquisition, distribution, and programming decisions. With detailed audience demand insights available through Parrot Analytics, entertainment executives can make more informed decisions about which shows to acquire, which regions to distribute content in, which content to produce next, and how to effectively market and release new content.
