As an entertainment executive, understanding audience demand can give insights to help with strategic decision-making in content acquisition, distribution, and programming. The case of "Only Murders In The Building" in Mexico in January 2024 highlights this.
The outstanding 12.1 times audience demand of "Only Murders In The Building" relative to the average show in Mexico over the last 30 days, shows the strong popularity of the show in this region. Parrot Analytics content valuation system is powered by global content demand and supply, and can provide information about the dollar value to any platform of any title in any region, which can help in the process of determining how much to spend on content.
The spike in mid-January 2024 shows that understanding audience demand seasonally can help to optimize release strategies to take advantage of peak demand periods. Moreover, audience data could help in identifying the appropriate platforms for content distribution as the Parrot Pulse showed that the global travelability of this show was exceptional. Furthermore, the data shows the franchise potential of "Only Murders in the Building" to be outstanding. Content franchisability analysis helps you understand which of your shows can have spin-off potential and lead to revenue growth.
By examining the top ten global markets where the show is most in-demand, executives can identify which targeted regions would be more receptive to the acquisition or licensing of the content. The outstanding status for the show in the United Kingdom, Australia, France, Germany, Netherlands, Italy, Russia, and Canada suggests that these markets would be strategic choices for distribution.
Additional information like show metadata could help executives in making informed decisions in programming. For example, the show has 31 episodes over four seasons, which could signal to TV series financing companies, entertainment talent agencies, TV production companies, studios, and content distributors that the show has run its course and reached its finale. This rendered important information allows the executives to perform better insight-based business decision making.
