The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the popularity and audience demand of a particular show is a key factor in making informed content decisions. The show “Perfect Strangers,” for instance, provides valuable insights when it comes to content valuation. The demand data reveals that the show has 3.4 times the audience demand compared to the average show in Mexico over the last 30 days. Compared to its demand of 1.2 times the average over the last 90 days, demand for this show has been increasing recently. With only 8.6% of all TV shows having this level of demand, this is good news for the show's content valuation.
The show's demand data can also be used to make more informed programming decisions. For example, its drop in rank by 1099 spots during March in Mexico makes it clear that something might have gone wrong with the programming strategy. A deep dive into the specific reasons for the decline can help pinpoint the problem and prevent similar problems from happening in the future.
The show's travelability was okay, which means that its performance in countries outside of the United States is not as good as its performance in its country of origin. This insight can guide decisions concerning distribution and programming decisions in international markets. Combining this with the data on the show's top 10 global markets can help determine where the show will be most successful and where to focus marketing efforts.
Understanding audience preferences is critical when acquiring, producing, or distributing content. Studying the fan base of “Perfect Strangers,” directors, distributors, producers can evaluate what works and what doesn't in the comedy genre. The fact that fans of this show also like shows such as "The Saint", "Better Call Saul", "House Of The Dragon", and "Star Trek: The Next Generation" can lead to the creation of more appealing content or identifying potential co-branded marketing opportunities for merchandise.
Demand insights also help executives to make informed decisions about marketing campaigns ahead of premiere. By analyzing the demand data, it is evident that demand for the show spiked mid-March 2024 in Mexico. This insight can be used to improve future marketing efforts and even adjust the release strategy of a show.
Additionally, executives can use the show's demand data to quantify the show's ROI and to assess its value on any given platform. The data enables content creators to calculate the specific marginal revenue contribution of the show, and how it drives engagement across the rest of the library. Resulting insights from past trends can be used to optimize the development and production of future TV series.
In conclusion, demand data provides critical insights that help executives across the entertainment industry make informed content decisions. Using the demand data on “Perfect Strangers," we have illustrated how demand data can help executives with content valuation, programming decisions, distribution, acquisitions, and even marketing strategies. The analysis of this show's demand data can be used as a blueprint for other shows, enabling stakeholders to make informed content decisions based on audience behavior and trends.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Perfect Strangers, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Perfect Strangers in Mexico. We provide our partners with far-reaching TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.