The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be difficult to make well-informed decisions regarding content acquisition and distribution. However, by using demand data, like that provided by Parrot Analytics, executives can gain invaluable insights into audience demand and make more informed decisions. In this article, we will analyze the demand data for "Showmatch (Bailando Por Un Sueño)" for the month of March 2024 in Mexico and explain how it can be used to help executives make more informed content decisions.
Firstly, demand data can be used to make more informed content valuation decisions. By using Parrot Analytics' content valuation system, executives can gain insights into how much a particular series is worth and how much of its value is being driven by demand for one of its stars, among other things. In the case of "Showmatch (Bailando Por Un Sueño)", with demand 3.3 times the average show in Mexico over the past 30 days and demand increasing recently, the show has been performing well, which increases its value.
Secondly, demand data is important in making acquisition decisions. By using Parrot Analytics' demand data, which quantifies the platform-specific marginal revenue contribution and the ability of a TV series' ability to drive subscriptions, executives can estimate a TV series' ROI and assess its potential to mitigate churn. In the case of "Showmatch (Bailando Por Un Sueño)", considering its improving audience demand, and higher-than-average demand compared to other reality titles in Mexico, it may be a good acquisition decision. Moreover, demand data can be used to evaluate the market gap and understand which types of content offer the most acquisition opportunities.
Thirdly, demand data can assist in making programming decisions. By analyzing the data, one can make decisions such as what release strategy to use, which titles are driving subscriber growth, and what targeting strategies to use for marketing and promotions. For "Showmatch (Bailando Por Un Sueño)", given that demand spiked in late March 2024 and the audience demand decreased in Mexico by 9.8%, it may be worthwhile to consider production or airing changes to refresh the content of the show and revitalize audience interest.
Fourthly, demand data is important for distribution decisions. By uncovering global audience preferences and assessing the travelability and reach of a particular TV series, executives can make more informed decisions about where to distribute content. For example, "Showmatch (Bailando Por Un Sueño)" has higher than average demand in Argentina, its country of origin, which means that targeting the Argentinian market could yield a greater return on investment. Moreover, "Showmatch (Bailando Por Un Sueño)" has outperformed the average TV show by a considerable margin in all the top ten global markets in which it is most in-demand, which bodes well for international expansion plans.
In conclusion, using demand data to inform entertainment executives' content decision making processes can be extremely useful. By analyzing the demand data for "Showmatch (Bailando Por Un Sueño)", executives can use this information to make more informed decisions regarding content valuation, acquisition, programming, and distribution. With global entertainment becoming ever more competitive, demand data can offer an invaluable edge in making more effective content decisions.
Showmatch (Bailando Por Un Sueño)'s travelability to Mexico in the last 30 days is 24%, which means that the audience demand for Showmatch (Bailando Por Un Sueño) is 24% of the demand in its country of origin, Argentina. Click through to another market to discover how well Showmatch (Bailando Por Un Sueño) travels internationally.
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Acquire the best shows from partners such as Canal 9 to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Showmatch (Bailando Por Un Sueño)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal 9 by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Showmatch (Bailando Por Un Sueño), including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Canal 9‘s Showmatch (Bailando Por Un Sueño) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal 9 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Showmatch (Bailando Por Un Sueño), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Showmatch (Bailando Por Un Sueño) in Mexico. We provide our partners with extensive subscription-video-on-demand insight to help them drive better and more informed content sales strategies. Contact us today to find out more.