The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to determine the value of a television show, and "Super Friends" is a great example of how demand data can be used to make more informed content decisions to maximize a platform's ROI. By analyzing its demand in Mexico during December 2023, streaming platforms, TV production companies, and linear networks can derive the following insights to inform their content acquisition, distribution, and programming decisions:
1. Valuing Content: "Super Friends" is a valuable show with 2.4 times the audience demand of the average show in Mexico over the past 30 days, putting it in the top 8.6% of all TV shows by demand. This high demand is an indicator that "Super Friends" has commercial potential and could help draw new subscribers to a platform.
2. Global Appeal: The show's demand in Mexico was 31% of the demand in its country of origin, indicating that it has strong international demand in Latin America, not just the US.
3. Genre Demand: The show ranks at the 95.5th percentile in the action genre in Mexico during December, indicating that it is a top-performing action title in the Mexican market and offering an opportunity to acquire or produce more action titles.
4. Timing of Release: By observing the demand spike in mid-December 2023, platforms can optimize their release strategies and plan promotions accordingly, maximizing the show's performance.
5. Insights into Future Audience Potential: Since demand for "Super Friends" has increased recently and it peaked at 3.8 times the title average in the last 30 days, this indicates increased interest in the show. Decision-makers can leverage this information to create campaigns that appeal to this growing audience and release follow-ups to the show.
6. Scalable Concept Testing: "Super Friends" audience demand informs an opportunity to acquire or produce similar shows with the brand's core characteristics.
7. Comparative Benchmarking: The report's summary of the show's performance in other markets provides a valuable benchmarking touchstone that allows decision-makers to contextualize the show's popularity relative to other titles available in North and Latin America.
In conclusion, by using demand data, decision-makers can determine whether a content library has commercial potential and quantify the marginal revenue contribution of a content title, including its ability to drive subscriptions, retain current subscribers, mitigate churn, and map local whitespaces. We encourage industry professionals to leverage Parrot Analytics' demand measurement tools, such as content valuation, to make informed business decisions.
Super Friends's travelability to Mexico in the last 30 days is 7%, which means that the audience demand for Super Friends is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Super Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Super Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Super Friends, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Super Friends in Mexico. We provide our partners with essential television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.