The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data for "The Orville" in Mexico for the month of March 2024 can be used to make more informed content decisions. It's essential to understand how demand data can help in various aspects of content development, acquisition, distribution, and programming decisions.
To start with, demand data can help with content valuation. In the case of "The Orville," we can see that the demand for the show has been higher in Mexico over the last 30 days than the last 90 days. The show's audience demand is 4.9 times the average title in Mexico, which is a vital parameter in content valuation. By examining the Parrot Pulse data, we can see that the show has an outstanding travelability, which quantifies the show's international demand relative to its home market. This is a crucial metric for determining the show's value in the global entertainment market.
Additionally, demand data can help with acquisition decisions. For instance, we can see that audiences that love "The Orville" also like shows like "Star Trek: Lower Decks," "Star Trek: Picard," and "Star Trek: Discovery." Having this information can inform acquisition decisions for related content. Furthermore, the increase in demand in Mexico by 51.9% during March indicates a growing fan base, which can be an opportunity for new content acquisition.
Moreover, demand data can assist with programming and distribution decisions. For example, when examining the top 10 global markets where "The Orville" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show in each of these markets. Therefore, focusing on these markets can help maximize the show's reach and audience in those regions. The outstanding demand for the show in the United States, where it had a 13.1x audience demand score, suggests that the show's overall distribution in the US market has been successful.
Furthermore, demand data can help with subscriber acquisition and retention decisions. Although the show ended in 2022, the increase in demand for the show in Mexico by 51.9% during March indicates that there is still a significant audience interested in the show. Therefore, acquiring or licensing this show can be an effective strategy to acquire or retain subscribers for a platform or network.
In conclusion, the demand data for "The Orville" in Mexico for the month of March 2024 reveals valuable insights that can inform content valuation, acquisition, distribution, and programming decisions. By leveraging this data, TV executives can make better-informed decisions that can help grow their audience and maximize their content's value.
The Orville's travelability to Mexico in the last 30 days is 35%, which means that the audience demand for The Orville is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Orville travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Orville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Orville, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The Orville in Mexico. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.