As an entertainment executive, understanding demand for TV series can help make informed content, acquisition, distribution, programming, and strategic decisions. Data-driven insights on demand for a TV show like "The Righteous Gemstones" can provide executives with actionable insights to optimize their content strategies and maximize viewer engagement.
Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, for any platform, in any region. By comparing demand for "The Righteous Gemstones" against the average demand for TV shows in Mexico, we can see that this show's demand is 4.9 times higher than average. Executives can use this information to evaluate the cost-effectiveness of the content and make informed decisions about its value to their platform, as well as assess its licensing or production cost.
Executives can also leverage demand data to optimize their acquisition strategy by identifying shows that exhibit opportunities for growth or potential success among their target audience. The show's top 10 global markets with the highest demand can also indicate where to prioritize distribution efforts or localization strategies for higher engagement.
For programming decisions, executives can use the demand data to evaluate the popularity of the show's genre, find complementary titles that appeal to the same fans, or tailor marketing campaigns to reach the show's dedicated but small fandom. Additionally, executives can use demand data to accurately price content, optimize release strategies, and conduct concept testing.
Specifically, for "The Righteous Gemstones," executives can evaluate its franchise potential for future spin-offs or merchandise development opportunities and determine its prospect in being a part of cultural zeitgeist in the long term. They can also study trends on retention and attraction of subscribers, as demand for the show in Mexico has increased by 36.4% during December alone.
By examining the audience demand across six dimensions, such as travelability, longevity, momentum, franchisability, and reach, executive can have a comprehensive understanding of a show's global performance and tailor strategies accordingly to optimize the content performance. For example, in the case of "The Righteous Gemstones," its momentum suggests good pace of growth, and its global audience demand across all platforms are outstanding.
In summary, incorporating demand data into TV executives' decision-making can help them make informed, data-driven assessments of the value of content, optimizing acquisition, and distribution decisions, and programming strategies, among other decisions. By using demand information for a series like "The Righteous Gemstones," executives can gain a comprehensive understanding of the show's potential value and the overall popularity of the series, providing actionable insights to drive growth and success.
