As an executive in an entertainment company, you constantly face the challenge of making informed decisions regarding content acquisition, development, and distribution. This is where Parrot Analytics' demand data comes in to help you make more informed choices. To illustrate how demand data can inform strategic decision making, let's take a look at "The Righteous Gemstones" for the month of January 2024 in Mexico.
Using demand data, we can see that "The Righteous Gemstones" has 5.7 times the audience demand of the average show in Mexico over the last 30 days. This level of demand is good and places the show in the top 8.6% of all TV shows in the country. We can also see that compared to its demand over the last 90 days, demand for the show has been increasing recently.
Beyond this baseline data, we can also see how "The Righteous Gemstones" ranks in terms of genre-specific demand. For example, we can see that in January, the show ranked at the 99.0th percentile in the drama genre in Mexico. This means that it has higher demand than 99.0% of all drama titles in Mexico. Additionally, we can see the type of shows that fans of "The Righteous Gemstones" also like, which provides a broader context for us to understand viewer preferences.
By examining the show's performance across a range of countries, we can also see how it performs relative to its home market in the United States. In Mexico, demand for "The Righteous Gemstones" was 32% of the demand in the US. However, we can see that in other countries like Germany, the United Kingdom, Australia, and the Netherlands, demand for the show was outstanding, indicating that it has strong global appeal.
One of the most significant advantages of demand data is that it allows us to examine a show's performance across a range of dimensions. For example, the Parrot Pulse provides an independent measure of the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "The Righteous Gemstones", we can see that its worldwide audience demand is outstanding, while its travelability is good. Its longevity (how well audience demand is maintained over time) and momentum (the pace of growth) are both exceptional. Finally, its franchisability (spin-off potential) and reach are both good.
By understanding a show's performance across these dimensions over time, we can make more informed choices about content acquisition, development, and distribution. We can also use this data to help answer fundamental questions, such as assessing the value of exclusivity, quantifying platform-specific marginal revenue contribution, calculating the ROI of a specific title, assessing a TV series' ability to drive subscriptions and mitigate churn, and so on.
In the case of "The Righteous Gemstones", we can see that demand for the show spiked in late January 2024 in Mexico. We can also see that the show has been increasing in popularity over the last 30 days compared to the previous year as a whole. These insights can help an executive make more informed decisions about programming strategy, content development, and distribution.
