Parrot Analytics' TV demand data provides valuable insights for content executives, helping them make informed decisions about content acquisition, distribution, and programming. Using the example of "The Righteous Gemstones" in Mexico, we can see how demand data can inform content valuation and a range of strategic content decisions.
Firstly, demand data can inform content valuation, with Parrot Analytics' content valuation system using demand data to reveal the dollar value contribution of any title to any platform in any region. With "The Righteous Gemstones" having 4.9 times the audience demand of the average show in Mexico over the last 30 days, and ranking at the 98.7th percentile in the drama genre for Mexico, this indicates a high level of demand for the show in this market and may factor into content valuation calculations.
Demand data can also inform programming decisions, with insights into which shows are popular with viewers and trends in viewership. For "The Righteous Gemstones," we can see that audience demand for the show increased by 29.0% in Mexico during February, with demand spiking in mid-February. By examining other shows that fans of "The Righteous Gemstones" also like, such as "Rick and Morty" and "It's Always Sunny in Philadelphia," content executives can gain insight into trends in viewership and popular genres and tap into this audience.
Additionally, demand data can inform content acquisition and distribution decisions. By examining the top 10 global markets where "The Righteous Gemstones" is most in-demand, content executives can gauge the potential appeal of the show in different markets and target distribution accordingly. Furthermore, examining the travelability and reach of the show can help identify areas where there may be untapped demand, and where distribution of the show could be expanded.
Finally, demand data can also inform content franchise potential and help with planning for future spin-offs and extensions of a show. In the case of "The Righteous Gemstones," its franchisability is rated as good, indicating that it may have potential for future spin-offs or additional seasons.
Overall, demand data provides valuable insights for content executives in making strategic decisions about content valuation, acquisition, distribution, and programming. With detailed insights into audience demand across a range of dimensions, executives can make informed decisions about their content portfolio and ensure they are maximizing their potential audience.
