The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The outstanding demand for "Breaking Bad" in the Netherlands for the month of October 2023 demonstrates the utility and how demand data can help semi to more informed acquisition decisions, programming decisions, and content valuation. For instance, content valuation uses demand data to determine how much a title is worth to a platform in a particular region. Using demand data, any platform can calculate the marginal revenue contribution of the title and assess its ability to drive subscriptions and mitigate churn.
"Breaking Bad" has high audience demand, 13.0 times the audience demand of the average show in the Netherlands for the last 30 days, representing 2.7% of all TV shows. This popularity corresponds to it being ranked at the 99.8th percentile in the drama genre in October 2023. This level of demand for the show reflects its worldwide audience demand, exceptional travelability, and momentum, which measures the pace of growth across all platforms. Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title, to any platform, in any region.
Entertainment executives can leverage demand data to gauge the current popularity of "Breaking Bad" compared to other similar shows like "Better Call Saul" and other shows that fans of "Breaking Bad" enjoy. They can also examine the top 10 global markets where the show is most in-demand, which includes the United States, Russia, the United Kingdom, China, Canada, Brazil, India, Australia, and Germany. By analyzing where "Breaking Bad" is most popular across the globe, entertainment executives can identify regions for optimal release strategies and pricing and map local whitespaces.
Moreover, the decreasing audience demand for the show in the Netherlands in October 2023 represents an opportunity for the executives to assess how to optimize their marketing campaigns to achieve an optimal release strategy for the show in other regions. Demand data can also help executives answer several questions, such as determining how much to spend on content, valuing content, and how to retain and acquire subscribers. Thus entertainment executives can use demand data in several areas of decision-making to attain better insights.
Breaking Bad's travelability to Netherlands in the last 30 days is 40%, which means that the audience demand for Breaking Bad is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Breaking Bad travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Breaking Bad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Breaking Bad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Breaking Bad, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Breaking Bad in Netherlands. We provide our partners with extensive TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.