The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in a content distribution company, you need to choose the right series that will perform well in your target markets while keeping the acquisition cost within your budget. The performance of a show can be tricky to measure and even tricky to predict. However, demand data can provide you with a wealth of insights to make more informed content decision. The following analysis of "Halo" in the Netherlands during October 2023 demonstrates how demand data can help you in your content acquisition decisions.
For example, looking at the demand for "Halo" in the Netherlands over the last 30 days, we see that it has 8.3 times the audience demand of the average show in the Netherlands and is increasing in popularity. In addition, the show is in the 98.9th percentile in the war genre in October, meaning it has higher demand than 98.9% of all war titles in the Netherlands. Knowing the show's genre and audience demand can give you an idea of how strong the series would perform in countries where the war genre is popular.
Furthermore, the Parrot Pulse, which measures the six dimensions of a show's performance, reveals that "Halo" has an outstanding worldwide audience demand across all platforms. The show had good longevity, maintaining its high demand over time, and an outstanding momentum, which measures the pace of growth. Also, the study shows that the show has an outstanding franchisability (spin-off potential) and good reach (the number of people expressing demand for a show). It is essential to consider these factors when you're investing in content or planning a release strategy.
Looking further at the demand for "Halo" across the globe, it outperforms the demand of the average show in each of the top 10 markets. The United States is "Halo"'s number one market globally, with outstanding audience demand of 12.4x. Therefore, within this market, the show could be positioned as a flagship title for your streaming service or offered as an acquired content exclusively for your platform. It's also important to note that the show has exceptional demand in Russia, China, Bulgaria, the United Kingdom, Canada and Australia.
Lastly, content valuation leverages demand data to estimate the value of a show and to identify potential revenue opportunities. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar-value contribution of any title, to any platform, in any region. The system provides an economic valuation system powered by global content demand and supply.
In conclusion, using demand data for content valuation can be an invaluable tool in making informed content acquisition decisions, distribution decisions, and programming decisions. Understanding audience demand data is the key to identify significant trends in the global market, and it helps content executives prioritize their available resources effectively. The data points covered above should prove helpful in demonstrating how a show's performance can be benchmarked and provide context for targeting the right audiences to maximize its revenue potential.
Halo's travelability to Netherlands in the last 30 days is 64%, which means that the audience demand for Halo is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Halo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Halo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Halo, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Halo in Netherlands. We provide our partners with extensive entertainment industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.