The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. In the case of "Welcome to Wrexham," demand data reveals its outstanding popularity in the Netherlands over the last 30 days, with 10.7 times the audience demand of the average show in the country. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we found that "Welcome to Wrexham" outperforms the demand of the average TV show (1x) in each of these markets.
Demand data can assist with content valuation as well. Parrot Analytics' content valuation system uses the demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the return on investment a specific title can bring to any given platform. You can also determine the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Additionally, analyzing the franchisability of a show can help determine if there is spin-off potential for the content, which could lead to increased monetization opportunities.
Demand data can also help guide decisions concerning supply and demand, as they reveal which types of content exhibit opportunities to acquire or produce. In the case of "Welcome to Wrexham," by examining the other shows that fans of the title also like, entertainment executives can better understand their audience's preferences and target those genres when producing or acquiring new content.
Moreover, demand data can also be used to optimize the release strategy and pricing of the content. Through examining the patterns in demand and when demand spikes, you can determine the best timing and cost for the release of the content.
Additionally, demand data can help answer questions regarding subscriber acquisition and retention by determining which titles should be bought to keep current audiences happy and which titles should be bought to attract potential new subscribers.
In conclusion, entertainment executives can use demand data to help make more informed decisions about content, acquisition, distribution, and programming. In the case of "Welcome to Wrexham," demand data reveals its outstanding popularity in the Netherlands and around the world, which can assist with content valuation, supply and demand decisions, release strategy, and subscriber acquisition and retention.
Welcome To Wrexham's travelability to Netherlands in the last 30 days is 61%, which means that the audience demand for Welcome To Wrexham is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Welcome To Wrexham travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Welcome To Wrexham.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Welcome To Wrexham from partners like FX.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Welcome To Wrexham? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Welcome To Wrexham. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Welcome To Wrexham), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Welcome To Wrexham, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s Welcome To Wrexham is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Welcome To Wrexham, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Welcome To Wrexham in Netherlands. We provide our partners with comprehensive content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.