The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed decisions around content acquisition, programming, and distribution, Parrot Analytics' demand data can provide valuable insights. In this article, we'll use the example of "Curious George" in Poland during October 2023 to demonstrate how demand data can be used to make more informed content decisions.
One key way that demand data can be used is for content valuation. By analyzing demand data, entertainment executives can determine how much a particular title is worth to a streaming platform or network. For "Curious George" in Poland, we can see that it has a demand 8.2 times higher than the average show in the region. This suggests that the show is highly valued by audiences, and its demand data can be used to inform decisions around its pricing, acquisition, and distribution.
Entertainment executives can also use demand data to make more informed programming decisions. For example, by examining the shows that share the same audience as "Curious George," such as "Horrible Histories," "Spongebob Squarepants," "Madagascar: A Little Wild" and "The Boss Baby: Back In Business," entertainment executives can gain a better understanding of the content preferences and viewing habits of their target audience. This information can then be used to guide programming choices and ensure that they are catering to the interests of their viewers.
Demand data can also be used to inform content acquisition decisions. In the case of "Curious George," we can see that its demand has been increasing recently, with a 24.2% increase in demand during October 2023. This suggests that the show's popularity is on the rise, and entertainment executives could use this information to inform their decisions around acquiring the rights to the show.
Finally, demand data can also be used to inform distribution decisions. For instance, to ensure that the show reaches its maximum global audience, entertainment executives need to know "Curious George"'s travelability. The show's travelability is good as it has been receiving international demand and has performed globally across all platforms. The good reception of the show in countries outside of the US means that decision makers can plan its international distribution as part of their business objectives.
In conclusion, demand data is an incredibly valuable tool for entertainment executives looking to make more informed decisions around content valuation, programming, acquisition, and distribution. The insights provided by tools like Parrot Analytics can be used to inform strategic decisions, guide programming choices and improve content monetization strategies. By using data to understand audience preferences and behaviors, entertainment executives can maximize the value of their content and create a more engaging and satisfying viewing experience for their audience.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Curious George is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Curious George, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on May 10, 2024, 12:46 a.m. PST using tv demand content analytics from Parrot Analytics for Curious George in Poland. We provide our partners with meaningful TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.